Campaigner
An email marketing platform with multi-path workflows, segmentation, ecommerce plugins and an optional SMTP relay, priced by contacts.
An AI subject line generator drafts subject lines, and the paid AI Insight Builder turns a plain-language query into a mailing list.
- Starting price
- From $14 / month
- Free trial
- 30-day free trial, which Campaigner states gives full access to every feature
- API
- Yes, a REST API, SFTP imports and exports, and webhooks
Overview
Campaigner is a cloud email marketing platform for campaigns, automation workflows, segmentation, forms and landing pages, with SMS and an SMTP relay for transactional email offered as a separate product and an add-on. Plans are priced per month by the number of contacts, in US or Canadian dollars, from Essentials and Advanced to a quoted Custom plan. Partners and resellers can run white-label instances with sub-accounts. Campaigner offers a 30-day free trial.
Our take
Campaigner fits a business that has outgrown basic newsletters and wants branching workflows, conditional content and purchase-based segments without buying a full marketing suite. The tier to look at is Advanced: Essentials is described as the basics of email marketing, while the multi-path workflows and advanced segmentation that are the reason to choose Campaigner are what Advanced adds. If you mainly send a monthly newsletter, Essentials or a simpler tool covers it; if you run a store, check that your store platform has a plugin first. Agencies and resellers are the other buyer, through the partner programme.
Key Facts
| Category | |
|---|---|
| Starting price | From $14 / month Essentials at 1,000 contacts; Advanced is $35 a month at the same size, and both rise with the number of contacts. Custom is quoted. Prices can be shown in US or Canadian dollars. SMTP relay, Reputation Defender (20 percent of the plan cost) and AI Insight Builder are add-ons. |
| Free trial | 30-day free trial, which Campaigner states gives full access to every feature |
| API | Yes, a REST API, SFTP imports and exports, and webhooks |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, one-time, scheduled and recurring email campaigns, autoresponders, RSS content, landing pages and signup forms; SMS and MMS are a separate product, and transactional email over the SMTP relay is an add-on
- Automation and journeys
- Yes, simple and multi-path workflows with time-based, rules-based, conditional and custom triggers, delay nodes and automatic contact field updates; automation workflows are listed as part of the Advanced plan
- Segmentation and personalisation
- Yes, static and dynamic segments on contact fields, campaign activity, form submissions, workflows, geolocation and purchase history, with merge fields, dynamic and conditional content, and an AI Insight Builder add-on that builds lists from a plain-language query
- Templates and editor
- Yes, a drag-and-drop editor and an HTML editor, import from an HTML file or a URL, pre-built mobile-responsive templates, reusable content blocks and an AI subject line generator
- Deliverability and testing
- A/B and multivariate experiments, test sends, custom From and Reply-To addresses, tracked links with Google Analytics and Adobe Analytics parameters, and the Reputation Defender add-on that suppresses invalid addresses; deliverability consulting is a custom professional service
- Ecommerce and CRM data
- Yes, Shopify, WooCommerce and BigCommerce plugins, abandoned cart and back-in-stock emails, contact sync to the store and purchase-behaviour segments
- Integrations and API
- Yes, a REST API, one-time or scheduled SFTP imports and exports, and webhooks for contact, list, SFTP and campaign activity
Integrations
- Shopify
- WooCommerce
- BigCommerce
- Google Analytics
- Adobe Analytics
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Phone
- Chat
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Small and mid-sized
Pros and Cons
Strengths
- 30-day free trial
- Multi-path automation workflows with time, rule and conditional triggers
- Abandoned cart emails and purchase history from Shopify, WooCommerce and BigCommerce
- White-label instances for partners with sub-accounts, custom domains and SSO
Limitations
- Transactional email over the SMTP relay is a paid add-on
- Reputation Defender list cleaning costs 20 percent of the plan price on top
- AI Insight Builder is an add-on at additional cost
Pricing
-
Essentials
$14
Per month at 1,000 contacts, rising with list size. Drag-and-drop editor, email templates and detailed campaign reporting.
-
Advanced
$35
Per month at 1,000 contacts, rising with list size. Adds simple and multi-path automation workflows, advanced segmentation and advanced personalization options.
-
Custom
Custom
Quoted by sales, for sending at scale. Full suite of features, dedicated account management and deliverability consulting.
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