Best for
Best for consumer brands running email as part of an app-led lifecycle across push, in-app, SMS and messaging apps.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Braze vs. CleverReach
At a glance
At a glance
Best for
Best for European businesses that want GDPR-focused email marketing with recipient-based pricing and unlimited sends.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Braze | CleverReach |
|---|---|---|
| Starting price | Not stated | Free; Basic from €15 / month Basic for 500 recipients with monthly billing, plus VAT. The price rises with the number of recipients, and annual prepayment is 10% cheaper. |
| Free trial | Free trial offered on the pricing page | Free Lite plan for up to 250 recipients and 1,000 emails a month; a free first month on Pro for new customers with up to 5,000 recipients (not for agency customers or in the United States) |
| Users | Not stated | More than 400,000 customers, per the vendor |
| API | Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations | Yes, a REST API (v3) with OAuth 2.0, an official PHP SDK, user-defined webhooks and an MCP server |
| Hosting | Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia | Cloud (SaaS), servers in the EU |
| Made in | Not stated | Germany |
| Campaign types | Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences | Yes, newsletters and automated campaigns, plus landing pages; transactional emails on request |
| Automation and journeys | Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing | Yes, drag-and-drop workflows built from triggers, actions and if/then or A/B branches, with free automation templates; one workflow on Lite and Basic, unlimited on Pro and Enterprise |
| Segmentation and personalisation | Yes, more than 100 prebuilt filters plus SQL composition, with BrazeAI predictions and personalised recommendations | Yes, segments, tags, lead scoring and personalisation, with up to 45 data fields per recipient on Pro and a preference center |
| Templates and editor | Yes, a drag-and-drop email editor with blank, prebuilt and saved templates, basic, media and advanced content blocks and Liquid personalisation | Yes, a drag-and-drop editor and a source code editor, free templates, your own HTML templates, dark mode preview and an AI Content Generator |
| Deliverability and testing | Yes, previews for random, specific or custom user profiles and Inbox Vision rendering checks across email clients | Yes, SPF, DKIM and DMARC, a deliverability dashboard, automatic bounce management and A/B testing on Pro; design, spam and accessibility tests are paid add-ons, included on Enterprise |
| Ecommerce and CRM data | Yes, the Braze Data Platform builds first-party profiles from SDKs, APIs and cloud data ingestion across more than 170 partner integrations | Yes, integrations with Shopify, Shopware, WooCommerce, Magento, ePages and PrestaShop sync customer data and trigger purchase and abandoned cart automations; CRM integrations with Salesforce, Microsoft Dynamics, Sage, SugarCRM and Zoho |
| Integrations and API | Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations | Yes, a REST API with OAuth 2.0 and an OpenAPI reference, an official PHP SDK, webhooks and an MCP server, plus Zapier and Make |
| AI features | Yes | Yes |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Community forum | more entries Email helpdesk, Phone, Community forum |
| Onboarding | Documentation and knowledge base, Guided onboarding, Personal consulting, On-site training | Documentation and knowledge base, Video tutorials, Live online demos and webinars, Personal consulting |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Segment, mParticle, Amplitude, Mixpanel, Adobe, Tealium, Shopify, Stripe, Algolia, AppsFlyer, Branch, Adjust, Kochava, Movable Ink, Dynamic Yield, Amazon Personalize, Looker, Datadog, Amazon S3, Google Cloud Storage, Talon.One, Canva, Figma | Shopify, Shopware, WooCommerce, Magento, ePages, PrestaShop, WordPress, TYPO3, Drupal, Jimdo, Joomla!, Salesforce, Microsoft Dynamics, Sage, SugarCRM, Zoho, Zapier, Make, lexoffice, SurveyMonkey, Gravity Forms, Facebook Lead Ads |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Braze Free trial offered on the pricing page CleverReach Free Lite plan for up to 250 recipients and 1,000 emails a month; a free first month on Pro for new customers with up to 5,000 recipients (not for agency customers or in the United States)
- Hosting Braze Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia CleverReach Cloud (SaaS), servers in the EU
- Support Braze Email helpdesk, Community forum CleverReach Email helpdesk, Phone, Community forum
- MCP-ready Braze No CleverReach Yes
- API Braze Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations CleverReach Yes, a REST API (v3) with OAuth 2.0, an official PHP SDK, user-defined webhooks and an MCP server
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Braze
Strengths
- Email, push, in-app, SMS, WhatsApp, LINE, KakaoTalk and paid media orchestrated from one journey builder
- More than 100 prebuilt segmentation filters plus SQL composition
- Regional instances in the United States, Europe, Australia, Japan, South Korea and Indonesia
- Braze Data Platform unifies first-party data across more than 170 partner integrations
Limitations
- No public rate card, pricing is quoted by sales
- Predictive AI arrives at the Pro edition and advanced experimentation only at Enterprise
- Licensing by monthly active users rather than list size
- Existing HTML email templates have to be rebuilt to use the drag-and-drop editor
CleverReach
Strengths
- Servers in the EU, double opt-in by default and a data processing agreement concluded online
- Basic and Pro send unlimited emails, priced by recipients rather than volume
- Free Lite plan for up to 250 recipients with no time limit
- Official MCP server for AI assistants such as Claude and Cursor
Limitations
- Basic allows one user, one recipient list and one automation workflow
- Phone support, design and spam tests and accessibility tests are paid add-ons below Enterprise
- Offered only to businesses, not to private individuals
Plans
Pricing
Braze
- Braze Go Not stated For early-stage growth teams activating customer data and launching cross-channel messaging. Core features and functionality.
- Braze Select Not stated Adds increased orchestration capability plus enhanced security features and user provisioning.
- Braze Pro Not stated Adds predictive AI, AI personalised recommendations and expanded dashboard administration.
- Braze Enterprise Not stated Enterprise-grade orchestration, infrastructure and governance, plus advanced experimentation.
CleverReach
- Lite €0 / month 250 recipients and 1,000 emails a month, no time limit. One recipient list, one automation workflow and basic reporting.
- Basic From €15 / month For 500 recipients with monthly billing, up to 5,000 recipients. Unlimited emails, ad-free newsletters, the AI Content Generator and unlimited forms. One user.
- Pro From €18 / month For 500 recipients with monthly billing, up to 150,000 recipients. Adds A/B testing, scheduled sending, unlimited lists and automation workflows, click heat maps and unlimited users.
- Enterprise From €499 / month For 250,000 emails a month and unlimited recipients. Adds premium support, an SLA, 5 design and spam tests and 15 accessibility tests a month; dedicated IP on request.
What users say
Review Scores · opens after launch
Braze
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
CleverReach
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Braze https://www.braze.com · checked against the official source on 2026-09-03
CleverReach https://www.cleverreach.com/en/ · checked against the official source on 2026-09-25
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.