The Lite plan is free with no time limit for up to 250 recipients and 1,000 emails a month. Paid plans start with Basic from 15 euros a month plus VAT.

Where does CleverReach store data?

CleverReach names secure server locations in the EU on every plan and lets customers conclude a data processing agreement online.

Can AI assistants work with CleverReach?

Yes. CleverReach offers an MCP server that connects the account to Claude, Cursor and other AI assistants, alongside its REST API and PHP SDK.

CleverReach

A German newsletter tool with a drag-and-drop editor, automation workflows and servers in the EU.

AI features

An AI Content Generator in the newsletter editor, built on OpenAI's text model, drafts subject lines, preheaders and body copy from bullet points and adjusts the tone

MCP-ready

Starting price: Free; Basic from €15 / month
Free trial: Free Lite plan for up to 250 recipients and 1,000 emails a month; a free first month on Pro for new customers with up to 5,000 recipients (not for agency customers or in the United States)
API: Yes, a REST API (v3) with OAuth 2.0, an official PHP SDK, user-defined webhooks and an MCP server

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Overview

CleverReach is an email marketing tool from Rastede in Germany, used, by its own account, by more than 400,000 customers. Newsletters are built in a drag-and-drop editor or a source code editor, with an AI Content Generator drafting subject lines, preheaders and body text. Recipients are managed in lists with tags, segments, signup forms and a preference center, with double opt-in as the default, and automation workflows are assembled from triggers, actions and branches. Servers are located in the EU and plans are priced by the number of recipients.

Our take

CleverReach suits a German or European business that wants its newsletter handled by a provider under EU data protection law, with double opt-in, EU servers and an online data processing agreement already in place rather than assembled from settings. The pricing model is its other argument: Basic and Pro charge by recipients, not by emails, so a sender with a modest list and a high mailing frequency pays the same whether it sends weekly or daily. The trade-offs show on the smaller plans, where one user, one recipient list and one automation workflow are the limit until Pro. Private customers are excluded altogether, and phone support costs extra.

Key Facts

Category	Email Marketing
Starting price	Free; Basic from €15 / month Basic for 500 recipients with monthly billing, plus VAT. The price rises with the number of recipients, and annual prepayment is 10% cheaper.
Free trial	Free Lite plan for up to 250 recipients and 1,000 emails a month; a free first month on Pro for new customers with up to 5,000 recipients (not for agency customers or in the United States)
API	Yes, a REST API (v3) with OAuth 2.0, an official PHP SDK, user-defined webhooks and an MCP server
Users	More than 400,000 customers, per the vendor
Hosting	Cloud (SaaS), servers in the EU
Made in	Germany

Features

Campaign types: Yes, newsletters and automated campaigns, plus landing pages; transactional emails on request
Automation and journeys: Yes, drag-and-drop workflows built from triggers, actions and if/then or A/B branches, with free automation templates; one workflow on Lite and Basic, unlimited on Pro and Enterprise
Segmentation and personalisation: Yes, segments, tags, lead scoring and personalisation, with up to 45 data fields per recipient on Pro and a preference center
Templates and editor: Yes, a drag-and-drop editor and a source code editor, free templates, your own HTML templates, dark mode preview and an AI Content Generator
Deliverability and testing: Yes, SPF, DKIM and DMARC, a deliverability dashboard, automatic bounce management and A/B testing on Pro; design, spam and accessibility tests are paid add-ons, included on Enterprise
Ecommerce and CRM data: Yes, integrations with Shopify, Shopware, WooCommerce, Magento, ePages and PrestaShop sync customer data and trigger purchase and abandoned cart automations; CRM integrations with Salesforce, Microsoft Dynamics, Sage, SugarCRM and Zoho
Integrations and API: Yes, a REST API with OAuth 2.0 and an OpenAPI reference, an official PHP SDK, webhooks and an MCP server, plus Zapier and Make

Integrations

Shopify
Shopware
WooCommerce
Magento
ePages
PrestaShop
WordPress
TYPO3
Drupal
Jimdo
Joomla!
Salesforce
Microsoft Dynamics
Sage
SugarCRM
Zoho
Zapier
Make
lexoffice
SurveyMonkey
Gravity Forms
Facebook Lead Ads

Deployment and Support

Deployment: Cloud (SaaS)
Browser-based
Support: Email helpdesk
Phone
Community forum
Onboarding: Documentation and knowledge base
Video tutorials
Live online demos and webinars
Personal consulting
Company size: Small and mid-sized
Enterprise

Pros and Cons

Strengths

Servers in the EU, double opt-in by default and a data processing agreement concluded online
Basic and Pro send unlimited emails, priced by recipients rather than volume
Free Lite plan for up to 250 recipients with no time limit
Official MCP server for AI assistants such as Claude and Cursor

Limitations

Basic allows one user, one recipient list and one automation workflow
Phone support, design and spam tests and accessibility tests are paid add-ons below Enterprise
Offered only to businesses, not to private individuals

Pricing

Lite

€0 / month

250 recipients and 1,000 emails a month, no time limit. One recipient list, one automation workflow and basic reporting.
Basic

From €15 / month

For 500 recipients with monthly billing, up to 5,000 recipients. Unlimited emails, ad-free newsletters, the AI Content Generator and unlimited forms. One user.
Pro

From €18 / month

For 500 recipients with monthly billing, up to 150,000 recipients. Adds A/B testing, scheduled sending, unlimited lists and automation workflows, click heat maps and unlimited users.
Enterprise

From €499 / month

For 250,000 emails a month and unlimited recipients. Adds premium support, an SLA, 5 design and spam tests and 15 accessibility tests a month; dedicated IP on request.

Alternatives and Comparisons

FAQ

Is CleverReach free?: The Lite plan is free with no time limit for up to 250 recipients and 1,000 emails a month. Paid plans start with Basic from 15 euros a month plus VAT.
Where does CleverReach store data?: CleverReach names secure server locations in the EU on every plan and lets customers conclude a data processing agreement online.
Can AI assistants work with CleverReach?: Yes. CleverReach offers an MCP server that connects the account to Claude, Cursor and other AI assistants, alongside its REST API and PHP SDK.

Last verified: 2026-09-25

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