Best for
Best for consumer brands running email as part of an app-led lifecycle across push, in-app, SMS and messaging apps.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Braze vs. CleverTap
At a glance
At a glance
Best for
Best for mobile-first product and marketing teams working on retention who want a published entry price and a trial before committing.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Braze | CleverTap |
|---|---|---|
| Starting price | Not stated | From $85 / month The Core plan at up to 5,000 monthly active users. Pricing is set by monthly active users or data points depending on the commercial model, so the amount rises with the band selected; taxes apply and add-ons are extra. Pro and Ultimate are quoted after a demo. |
| Free trial | Free trial offered on the pricing page | 30 days on the Core plan, billing starts once the trial ends |
| API | Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations | Yes, import and export API access on every plan, with SDKs and developer documentation |
| Hosting | Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia | Cloud (SaaS) on localized AWS instances |
| Campaign types | Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences | Yes, push notifications, in-app messages, app inbox, web push, web pop-up and web inbox, email, SMS, WhatsApp, RCS and webhooks, plus audience sync to Google Ads, Facebook and TikTok |
| Automation and journeys | Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing | Yes, Journeys with a journey builder and a Lifecycle Optimizer, with IntelliNODE optimizing paths and IntelliTime and IntelliChannel picking time and channel on the upper plans |
| Segmentation and personalisation | Yes, more than 100 prebuilt filters plus SQL composition, with BrazeAI predictions and personalised recommendations | Yes, behavioural, psychographic and live-user segments, recency-frequency-monetary analysis, custom lists and AI predictions, on top of funnels, cohorts, trends, pivots and uninstall tracking |
| Templates and editor | Yes, a drag-and-drop email editor with blank, prebuilt and saved templates, basic, media and advanced content blocks and Liquid personalisation | Yes, a drag-and-drop editor with prebuilt templates, plus a no-code AMP for Email editor for carousels, quizzes and live pricing |
| Deliverability and testing | Yes, previews for random, specific or custom user profiles and Inbox Vision rendering checks across email clients | Yes, SPF, DKIM and DMARC authentication, IP warm-up, dedicated IP pools, spam diagnostics, inbox previews, Gmail Postmaster setup and message A/B tests |
| Ecommerce and CRM data | Yes, the Braze Data Platform builds first-party profiles from SDKs, APIs and cloud data ingestion across more than 170 partner integrations | Yes, ingestion from web, app and CRM through SDKs and APIs, CSV and SFTP uploads, warehouse and cloud-storage imports, and integrations with mParticle, RudderStack, Tealium, Segment, Amplitude and Talon.One |
| Integrations and API | Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations | Yes, import and export API access on all plans, with SDKs and published developer documentation |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Community forum | Not stated |
| Onboarding | more entries Documentation and knowledge base, Guided onboarding, Personal consulting, On-site training | Documentation and knowledge base |
| Company size | Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Segment, mParticle, Amplitude, Mixpanel, Adobe, Tealium, Shopify, Stripe, Algolia, AppsFlyer, Branch, Adjust, Kochava, Movable Ink, Dynamic Yield, Amazon Personalize, Looker, Datadog, Amazon S3, Google Cloud Storage, Talon.One, Canva, Figma | mParticle, RudderStack, Tealium, Twilio Segment, Amplitude, Adjust, Branch, Airbridge, RevenueCat, Talon.One, Snowflake, Amazon S3, Mixpanel |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Braze Free trial offered on the pricing page CleverTap 30 days on the Core plan, billing starts once the trial ends
- Hosting Braze Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia CleverTap Cloud (SaaS) on localized AWS instances
- API Braze Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations CleverTap Yes, import and export API access on every plan, with SDKs and developer documentation
- Campaign types Braze Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences CleverTap Yes, push notifications, in-app messages, app inbox, web push, web pop-up and web inbox, email, SMS, WhatsApp, RCS and webhooks, plus audience sync to Google Ads, Facebook and TikTok
- Automation and journeys Braze Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing CleverTap Yes, Journeys with a journey builder and a Lifecycle Optimizer, with IntelliNODE optimizing paths and IntelliTime and IntelliChannel picking time and channel on the upper plans
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Braze
Strengths
- Email, push, in-app, SMS, WhatsApp, LINE, KakaoTalk and paid media orchestrated from one journey builder
- More than 100 prebuilt segmentation filters plus SQL composition
- Regional instances in the United States, Europe, Australia, Japan, South Korea and Indonesia
- Braze Data Platform unifies first-party data across more than 170 partner integrations
Limitations
- No public rate card, pricing is quoted by sales
- Predictive AI arrives at the Pro edition and advanced experimentation only at Enterprise
- Licensing by monthly active users rather than list size
- Existing HTML email templates have to be rebuilt to use the drag-and-drop editor
CleverTap
Strengths
- Publishes a starting price and offers a 30-day free trial, which most platforms in this class do not
- Analytics, segmentation and campaigns in one product, on an event store that keeps up to ten years of history on the top plan
- Deep mobile channel coverage, from push and app inbox to in-app messages and web messaging
- Deliverability tooling covering authentication, IP warm-up, dedicated pools, spam diagnostics and inbox previews
Limitations
- Several channels and most data exports are add-ons rather than part of the plan
- Predictive segments, recommendations and journey automation sit on the upper plans, which are quoted rather than published
- Data retention is three years on Core and Pro and ten only on Ultimate
- Built around app and web behaviour, so a list-only email programme leaves much of it unused
Plans
Pricing
Braze
- Braze Go Not stated For early-stage growth teams activating customer data and launching cross-channel messaging. Core features and functionality.
- Braze Select Not stated Adds increased orchestration capability plus enhanced security features and user provisioning.
- Braze Pro Not stated Adds predictive AI, AI personalised recommendations and expanded dashboard administration.
- Braze Enterprise Not stated Enterprise-grade orchestration, infrastructure and governance, plus advanced experimentation.
CleverTap
- Core $85 Per month at up to 5,000 monthly active users, rising with the band. Omnichannel engagement, real-time behavioural segmentation, built-in experimentation and analytics, and starter CleverAI tokens. 30-day free trial, taxes apply and add-ons are extra.
- Pro Not stated Everything in Core plus automated segmentation, deeper insights, send-time and channel optimization and personalization across touchpoints. Quoted after a demo.
- Ultimate Not stated Everything in Pro plus AI-powered journey automation, predictive segments with explainability, real-time one-to-one recommendations and up to ten years of data retention. Quoted after a demo.
What users say
Review Scores · opens after launch
Braze
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
CleverTap
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Braze https://www.braze.com · checked against the official source on 2026-09-03
CleverTap https://clevertap.com · checked against the official source on 2026-09-18
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.