CleverTap
Retention-focused engagement platform that publishes a starting price, with email as one of a dozen channels.
CleverAI covers Scribe for subject lines and headlines, IntelliNODE for journey paths and send times, predictive segments and real-time recommendations, metered by AI tokens per plan
- Starting price
- From $85 / month
- Free trial
- 30 days on the Core plan, billing starts once the trial ends
- API
- Yes, import and export API access on every plan, with SDKs and developer documentation
Overview
CleverTap is a customer engagement platform aimed at retention: behavioural analytics, segmentation and campaigns run on TesseractDB, its own event store. Analysis covers funnels, cohorts, trends, pivots, session and uninstall tracking, and segments are built from behaviour, live activity, recency-frequency-monetary analysis and AI predictions. Campaigns go out over push notifications, in-app messages, web push, email, SMS, WhatsApp, RCS and webhooks, with audience sync to the ad platforms. The email side has a drag-and-drop editor, a no-code AMP editor for interactive content, and deliverability tooling.
Our take
The reason to start here is that you can find out what it costs without booking a call, which in this class of platform is rare enough to matter for a team sizing a project. Read the feature table before reading the price, though, because the plan boundaries are where the real decisions sit: several channels and most data exports are add-ons, and the analytics that justify the platform arrive on the upper plans. Data history is the other axis to weigh, since three years against ten changes what a lifecycle analysis can even see. It suits a mobile-first business chasing retention; a team that mainly sends newsletters should pick an email platform instead.
Key Facts
| Category | |
|---|---|
| Starting price | From $85 / month The Core plan at up to 5,000 monthly active users. Pricing is set by monthly active users or data points depending on the commercial model, so the amount rises with the band selected; taxes apply and add-ons are extra. Pro and Ultimate are quoted after a demo. |
| Free trial | 30 days on the Core plan, billing starts once the trial ends |
| API | Yes, import and export API access on every plan, with SDKs and developer documentation |
| Hosting | Cloud (SaaS) on localized AWS instances |
Features
- Campaign types
- Yes, push notifications, in-app messages, app inbox, web push, web pop-up and web inbox, email, SMS, WhatsApp, RCS and webhooks, plus audience sync to Google Ads, Facebook and TikTok
- Automation and journeys
- Yes, Journeys with a journey builder and a Lifecycle Optimizer, with IntelliNODE optimizing paths and IntelliTime and IntelliChannel picking time and channel on the upper plans
- Segmentation and personalisation
- Yes, behavioural, psychographic and live-user segments, recency-frequency-monetary analysis, custom lists and AI predictions, on top of funnels, cohorts, trends, pivots and uninstall tracking
- Templates and editor
- Yes, a drag-and-drop editor with prebuilt templates, plus a no-code AMP for Email editor for carousels, quizzes and live pricing
- Deliverability and testing
- Yes, SPF, DKIM and DMARC authentication, IP warm-up, dedicated IP pools, spam diagnostics, inbox previews, Gmail Postmaster setup and message A/B tests
- Ecommerce and CRM data
- Yes, ingestion from web, app and CRM through SDKs and APIs, CSV and SFTP uploads, warehouse and cloud-storage imports, and integrations with mParticle, RudderStack, Tealium, Segment, Amplitude and Talon.One
- Integrations and API
- Yes, import and export API access on all plans, with SDKs and published developer documentation
Integrations
- mParticle
- RudderStack
- Tealium
- Twilio Segment
- Amplitude
- Adjust
- Branch
- Airbridge
- RevenueCat
- Talon.One
- Snowflake
- Amazon S3
- Mixpanel
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Publishes a starting price and offers a 30-day free trial, which most platforms in this class do not
- Analytics, segmentation and campaigns in one product, on an event store that keeps up to ten years of history on the top plan
- Deep mobile channel coverage, from push and app inbox to in-app messages and web messaging
- Deliverability tooling covering authentication, IP warm-up, dedicated pools, spam diagnostics and inbox previews
Limitations
- Several channels and most data exports are add-ons rather than part of the plan
- Predictive segments, recommendations and journey automation sit on the upper plans, which are quoted rather than published
- Data retention is three years on Core and Pro and ten only on Ultimate
- Built around app and web behaviour, so a list-only email programme leaves much of it unused
Pricing
-
Core
$85
Per month at up to 5,000 monthly active users, rising with the band. Omnichannel engagement, real-time behavioural segmentation, built-in experimentation and analytics, and starter CleverAI tokens. 30-day free trial, taxes apply and add-ons are extra.
-
Pro
Not stated
Everything in Core plus automated segmentation, deeper insights, send-time and channel optimization and personalization across touchpoints. Quoted after a demo.
-
Ultimate
Not stated
Everything in Pro plus AI-powered journey automation, predictive segments with explainability, real-time one-to-one recommendations and up to ten years of data retention. Quoted after a demo.
Alternatives and Comparisons
FAQ
- How is CleverTap priced?
- By monthly active users or data points, depending on the commercial model. The Core plan starts at $85 per month for up to 5,000 monthly active users and rises with the band; Pro and Ultimate are quoted after a demo. Taxes apply and add-ons are billed separately.
- Is there a free trial?
- Yes. The Core plan can be started as a 30-day free trial, and billing begins once the trial period ends.
- Which channels does CleverTap support?
- Push notifications, in-app messages, app inbox, web push, web pop-up and web inbox, email, SMS, WhatsApp, RCS and webhooks, with audience sync to Google Ads, Facebook and TikTok. Some of these are add-ons depending on the plan.
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