Best for
Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Brevo vs. CleverReach
At a glance
At a glance
Best for
Best for European businesses that want GDPR-focused email marketing with recipient-based pricing and unlimited sends.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Brevo | CleverReach |
|---|---|---|
| Starting price | From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. | Free; Basic from €15 / month Basic for 500 recipients with monthly billing, plus VAT. The price rises with the number of recipients, and annual prepayment is 10% cheaper. |
| Free trial | Free plan with up to 300 emails per day and storage for up to 100,000 contacts | Free Lite plan for up to 250 recipients and 1,000 emails a month; a free first month on Pro for new customers with up to 5,000 recipients (not for agency customers or in the United States) |
| Users | Not stated | More than 400,000 customers, per the vendor |
| API | Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs, plus an official MCP server for AI assistants | Yes, a REST API (v3) with OAuth 2.0, an official PHP SDK, user-defined webhooks and an MCP server |
| Hosting | Cloud (SaaS) | Cloud (SaaS), servers in the EU |
| Made in | France | Germany |
| Campaign types | Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing | Yes, newsletters and automated campaigns, plus landing pages; transactional emails on request |
| Automation and journeys | Yes, unlimited multi-step marketing automation workflows | Yes, drag-and-drop workflows built from triggers, actions and if/then or A/B branches, with free automation templates; one workflow on Lite and Basic, unlimited on Pro and Enterprise |
| Segmentation and personalisation | Yes, list segmentation and personalisation, with predictive send-time optimisation | Yes, segments, tags, lead scoring and personalisation, with up to 45 data fields per recipient on Pro and a preference center |
| Templates and editor | Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura | Yes, a drag-and-drop editor and a source code editor, free templates, your own HTML templates, dark mode preview and an AI Content Generator |
| Deliverability and testing | Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on | Yes, SPF, DKIM and DMARC, a deliverability dashboard, automatic bounce management and A/B testing on Pro; design, spam and accessibility tests are paid add-ons, included on Enterprise |
| Ecommerce and CRM data | Yes, a built-in CRM plus ecommerce data sync for products and orders | Yes, integrations with Shopify, Shopware, WooCommerce, Magento, ePages and PrestaShop sync customer data and trigger purchase and abandoned cart automations; CRM integrations with Salesforce, Microsoft Dynamics, Sage, SugarCRM and Zoho |
| Integrations and API | Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs, plus an official MCP server for Claude, Cursor, VS Code and other AI tools | Yes, a REST API with OAuth 2.0 and an OpenAPI reference, an official PHP SDK, webhooks and an MCP server, plus Zapier and Make |
| AI features | Yes | Yes |
| MCP-ready | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone | more entries Email helpdesk, Phone, Community forum |
| Onboarding | Documentation and knowledge base, Live online demos and webinars, Guided onboarding, Personal consulting | Documentation and knowledge base, Video tutorials, Live online demos and webinars, Personal consulting |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | WordPress, WooCommerce, Shopify, BigCommerce, Stripe, Zapier | more entries Shopify, Shopware, WooCommerce, Magento, ePages, PrestaShop, WordPress, TYPO3, Drupal, Jimdo, Joomla!, Salesforce, Microsoft Dynamics, Sage, SugarCRM, Zoho, Zapier, Make, lexoffice, SurveyMonkey, Gravity Forms, Facebook Lead Ads |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Brevo From $9 / month CleverReach Free; Basic from €15 / month
- Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts CleverReach Free Lite plan for up to 250 recipients and 1,000 emails a month; a free first month on Pro for new customers with up to 5,000 recipients (not for agency customers or in the United States)
- Company size Brevo Freelancers, Small and mid-sized, Enterprise CleverReach Small and mid-sized, Enterprise
- Hosting Brevo Cloud (SaaS) CleverReach Cloud (SaaS), servers in the EU
- Support Brevo Email helpdesk, Phone CleverReach Email helpdesk, Phone, Community forum
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Brevo
Strengths
- Email, SMS and WhatsApp on one contact base
- Unlimited marketing automation workflows
- Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
- Unified REST API with webhooks, OAuth 2.0 and SDKs
Limitations
- The free plan is limited to 300 emails per day
- Email plan prices scale with monthly sending volume
CleverReach
Strengths
- Servers in the EU, double opt-in by default and a data processing agreement concluded online
- Basic and Pro send unlimited emails, priced by recipients rather than volume
- Free Lite plan for up to 250 recipients with no time limit
- Official MCP server for AI assistants such as Claude and Cursor
Limitations
- Basic allows one user, one recipient list and one automation workflow
- Phone support, design and spam tests and accessibility tests are paid add-ons below Enterprise
- Offered only to businesses, not to private individuals
Plans
Pricing
Brevo
- Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
- Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
- Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
- Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
CleverReach
- Lite €0 / month 250 recipients and 1,000 emails a month, no time limit. One recipient list, one automation workflow and basic reporting.
- Basic From €15 / month For 500 recipients with monthly billing, up to 5,000 recipients. Unlimited emails, ad-free newsletters, the AI Content Generator and unlimited forms. One user.
- Pro From €18 / month For 500 recipients with monthly billing, up to 150,000 recipients. Adds A/B testing, scheduled sending, unlimited lists and automation workflows, click heat maps and unlimited users.
- Enterprise From €499 / month For 250,000 emails a month and unlimited recipients. Adds premium support, an SLA, 5 design and spam tests and 15 accessibility tests a month; dedicated IP on request.
What users say
Review Scores · opens after launch
Brevo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
CleverReach
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Brevo https://www.brevo.com · checked against the official source on 2026-08-19
CleverReach https://www.cleverreach.com/en/ · checked against the official source on 2026-09-25
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.