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Email Marketing Comparison

Brevo vs. Mailchimp

At a glance

At a glance

Brevo

Best for

Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Mailchimp

Best for

Best for teams that want an email marketing platform with designed templates, automation and AI writing tools, and a Marketing API to connect their own data.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Brevo Mailchimp
Starting price lower value From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. From $13 / month Essentials plan; the price scales with the number of contacts.
Free trial Free plan with up to 300 emails per day and storage for up to 100,000 contacts Free plan available for up to 500 contacts
API Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations
Hosting Cloud (SaaS) Cloud (SaaS)
Made in France Not stated
Campaign types Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans
Automation and journeys Yes, unlimited multi-step marketing automation workflows Yes, automation flows, up to 3 steps on Essentials and up to 200 flows on Standard and Premium
Segmentation and personalisation Yes, list segmentation and personalisation, with predictive send-time optimisation Yes, segmentation and dynamic content, with predictive segmentation on Premium
Templates and editor Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura Yes, professionally designed templates and an editor, with custom-coded templates on Premium
Deliverability and testing Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on Yes, A/B testing and scheduling on paid plans
Ecommerce and CRM data Yes, a built-in CRM plus ecommerce data sync for products and orders Yes, audience data with tags and more than 300 integrations
Integrations and API Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs Yes, a Marketing API for audiences, automations and data sync
AI features Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk more entries Email helpdesk, Chat, Phone
Company size Freelancers, Small and mid-sized, Enterprise Freelancers, Small and mid-sized, Enterprise

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price Brevo From $9 / month Mailchimp From $13 / month
  • Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts Mailchimp Free plan available for up to 500 contacts
  • Support Brevo Email helpdesk Mailchimp Email helpdesk, Chat, Phone
  • API Brevo Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Mailchimp Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations
  • Campaign types Brevo Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing Mailchimp Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Brevo

Strengths

  • Email, SMS and WhatsApp on one contact base
  • Unlimited marketing automation workflows
  • Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
  • Unified REST API with webhooks, OAuth 2.0 and SDKs

Limitations

  • The free plan is limited to 300 emails per day
  • Email plan prices scale with monthly sending volume

Mailchimp

Strengths

  • Generative AI writing and design tools on the Standard and Premium plans
  • Marketing API with webhooks and OAuth 2 for audiences and automations
  • More than 300 integrations
  • Free plan for up to 500 contacts

Limitations

  • Prices scale with the number of contacts
  • Predictive segmentation and custom-coded templates are reserved for the top plans

Plans

Pricing

Brevo

  • Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
  • Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
  • Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
  • Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
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Mailchimp

  • Free $0 / month Up to 500 monthly sends and 250 contacts, with a limited set of templates.
  • Essentials From $13 / month Designed templates, A/B testing, scheduling and up to 3 automation flow steps. Scales with contacts.
  • Standard From $20 / month Adds AI writing and design tools and up to 200 automation flows. Scales with contacts.
  • Premium From $350 / month Adds unlimited contacts and seats, predictive segmentation, phone and priority support and custom-coded templates.
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What users say

Review Scores · opens after launch

Brevo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Mailchimp

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Brevo https://www.brevo.com · checked against the official source on 2026-08-19

Mailchimp https://mailchimp.com · checked against the official source on 2026-08-19

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.