Best for
Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Brevo vs. Mailchimp
At a glance
At a glance
Best for
Best for teams that want an email marketing platform with designed templates, automation and AI writing tools, and a Marketing API to connect their own data.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Brevo | Mailchimp |
|---|---|---|
| Starting price | lower value From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. | From $13 / month Essentials plan; the price scales with the number of contacts. |
| Free trial | Free plan with up to 300 emails per day and storage for up to 100,000 contacts | Free plan available for up to 500 contacts |
| API | Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs, plus an official MCP server for AI assistants | Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | France | Not stated |
| Campaign types | Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing | Yes, email newsletters and campaigns, with A/B testing and scheduling on paid plans |
| Automation and journeys | Yes, unlimited multi-step marketing automation workflows | Yes, automation flows, up to 3 steps on Essentials and up to 200 flows on Standard and Premium |
| Segmentation and personalisation | Yes, list segmentation and personalisation, with predictive send-time optimisation | Yes, segmentation and dynamic content, with predictive segmentation on Premium |
| Templates and editor | Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura | Yes, professionally designed templates and an editor, with custom-coded templates on Premium |
| Deliverability and testing | Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on | Yes, A/B testing and scheduling on paid plans |
| Ecommerce and CRM data | Yes, a built-in CRM plus ecommerce data sync for products and orders | Yes, audience data with tags and more than 300 integrations |
| Integrations and API | Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs, plus an official MCP server for Claude, Cursor, VS Code and other AI tools | Yes, a Marketing API for audiences, automations and data sync |
| AI features | Yes | Yes |
| MCP-ready | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone | more entries Email helpdesk, Chat, Phone |
| Onboarding | more entries Documentation and knowledge base, Live online demos and webinars, Guided onboarding, Personal consulting | Documentation and knowledge base, Video tutorials, Guided onboarding |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
| Integrations | WordPress, WooCommerce, Shopify, BigCommerce, Stripe, Zapier | more entries Shopify, WooCommerce, Canva, Zapier, Square, Wix, Squarespace, Stripe, Salesforce, LinkedIn, WordPress, Facebook |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Brevo From $9 / month Mailchimp From $13 / month
- Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts Mailchimp Free plan available for up to 500 contacts
- Support Brevo Email helpdesk, Phone Mailchimp Email helpdesk, Chat, Phone
- MCP-ready Brevo Yes Mailchimp No
- API Brevo Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs, plus an official MCP server for AI assistants Mailchimp Yes, a Marketing API for audiences, automations and data sync, plus more than 300 integrations
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Brevo
Strengths
- Email, SMS and WhatsApp on one contact base
- Unlimited marketing automation workflows
- Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
- Unified REST API with webhooks, OAuth 2.0 and SDKs
Limitations
- The free plan is limited to 300 emails per day
- Email plan prices scale with monthly sending volume
Mailchimp
Strengths
- Generative AI writing and design tools on the Standard and Premium plans
- Marketing API with webhooks and OAuth 2 for audiences and automations
- More than 300 integrations
- Free plan for up to 500 contacts
Limitations
- Prices scale with the number of contacts
- Predictive segmentation and custom-coded templates are reserved for the top plans
Plans
Pricing
Brevo
- Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
- Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
- Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
- Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
Mailchimp
- Free $0 / month Up to 500 monthly sends and 250 contacts, with a limited set of templates.
- Essentials From $13 / month Designed templates, A/B testing, scheduling and up to 3 automation flow steps. Scales with contacts.
- Standard From $20 / month Adds AI writing and design tools and up to 200 automation flows. Scales with contacts.
- Premium From $350 / month Adds unlimited contacts and seats, predictive segmentation, phone and priority support and custom-coded templates.
What users say
Review Scores · opens after launch
Brevo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Mailchimp
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Brevo https://www.brevo.com · checked against the official source on 2026-08-19
Mailchimp https://mailchimp.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.