Best for
Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Brevo vs. MailPoet
At a glance
At a glance
Best for
Best for WordPress site owners and WooCommerce stores that want newsletters and store emails without leaving the dashboard.
- Freelancers
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Brevo | MailPoet |
|---|---|---|
| Starting price | lower value From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. | Free; Business from $10 / month Business for 500 subscribers with monthly billing. The price rises with the number of subscribers, and yearly billing saves up to 15%. |
| Free trial | Free plan with up to 300 emails per day and storage for up to 100,000 contacts | Free Starter plan for up to 500 subscribers and 5,000 emails a month |
| Users | Not stated | More than 500,000 active installations on WordPress.org |
| API | Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs, plus an official MCP server for AI assistants | Yes, a PHP API for managing subscribers and lists from other plugins, documented on GitHub |
| Hosting | Cloud (SaaS) | WordPress plugin, self-hosted; sending through the MailPoet Sending Service, the web host or a third-party SMTP service |
| Made in | France | Not stated |
| Campaign types | Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing | Yes, newsletters with scheduling and archives, welcome emails, automatic new post notifications and WooCommerce emails for abandoned carts, first purchases, specific products or categories, order status changes and reviews |
| Automation and journeys | Yes, unlimited multi-step marketing automation workflows | Yes, basic automation on Starter; paid plans add custom triggers and actions, if/else branches and automated subscriber management |
| Segmentation and personalisation | Yes, list segmentation and personalisation, with predictive send-time optimisation | Yes, lists and tags on every plan; paid plans add engagement scores, multi-condition segmentation and segments by purchase behaviour, country, order count, spend and active WooCommerce subscriptions or memberships |
| Templates and editor | Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura | Yes, a drag-and-drop editor with more than 70 mobile-friendly templates that can insert WordPress posts, pages and WooCommerce products |
| Deliverability and testing | Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on | Yes, the MailPoet Sending Service with sender authentication, automatic handling of undeliverable addresses and complaints, and an inactive-subscriber cleanup; sending through the web host or third-party SMTP is also possible |
| Ecommerce and CRM data | Yes, a built-in CRM plus ecommerce data sync for products and orders | Yes, built into WooCommerce: an automatically updated customer list, subscription at checkout, purchase-triggered emails, a customiser for WooCommerce transactional emails and detailed purchase statistics on paid plans |
| Integrations and API | Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs, plus an official MCP server for Claude, Cursor, VS Code and other AI tools | Yes, a PHP API for subscribers and lists, documented on GitHub, plus Zapier and a Google Analytics integration on paid plans |
| AI features | stated Yes | No |
| MCP-ready | stated Yes | No |
| Deployment | more entries Cloud (SaaS), Browser-based | On-premise |
| Support | Email helpdesk, Phone | Email helpdesk, Community forum |
| Onboarding | more entries Documentation and knowledge base, Live online demos and webinars, Guided onboarding, Personal consulting | Documentation and knowledge base |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized |
| Integrations | WordPress, WooCommerce, Shopify, BigCommerce, Stripe, Zapier | more entries WordPress, WooCommerce, WooCommerce Subscriptions, WooCommerce Memberships, Google Analytics, Zapier, Mailchimp (subscriber import) |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Brevo From $9 / month MailPoet Free; Business from $10 / month
- Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts MailPoet Free Starter plan for up to 500 subscribers and 5,000 emails a month
- Deployment Brevo Cloud (SaaS), Browser-based MailPoet On-premise
- Company size Brevo Freelancers, Small and mid-sized, Enterprise MailPoet Freelancers, Small and mid-sized
- Hosting Brevo Cloud (SaaS) MailPoet WordPress plugin, self-hosted; sending through the MailPoet Sending Service, the web host or a third-party SMTP service
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Brevo
Strengths
- Email, SMS and WhatsApp on one contact base
- Unlimited marketing automation workflows
- Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
- Unified REST API with webhooks, OAuth 2.0 and SDKs
Limitations
- The free plan is limited to 300 emails per day
- Email plan prices scale with monthly sending volume
MailPoet
Strengths
- Runs inside the WordPress dashboard, with subscribers stored there
- Deep WooCommerce integration, including abandoned cart and purchase-triggered emails
- Free Starter plan for up to 500 subscribers
- Unlimited seats on every plan, and a Creator plan for sending through your own service
Limitations
- Only works on WordPress sites
- Advanced segmentation, custom automation, detailed statistics and branding removal need a paid plan
- The API is a PHP class inside the plugin rather than a hosted REST API
Plans
Pricing
Brevo
- Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
- Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
- Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
- Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
MailPoet
- Starter $0 Up to 500 subscribers and 5,000 emails a month through the MailPoet Sending Service. Subscription forms, basic automation and summarised statistics.
- Business From $10 / month For 500 subscribers with monthly billing, or $108 a year. Unlimited emails, no MailPoet branding, priority support, segmentation, targeted automation and detailed statistics.
- Agency From $30 / month For 500 subscribers per site with monthly billing, or $312 a year. Everything in Business on up to 50 websites.
- Creator From $8 / month For 500 subscribers with monthly billing, or $84 a year. The features of Business without the MailPoet Sending Service, for sending through your own service.
What users say
Review Scores · opens after launch
Brevo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
MailPoet
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Brevo https://www.brevo.com · checked against the official source on 2026-08-19
MailPoet https://www.mailpoet.com · checked against the official source on 2026-09-25
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.