MailPoet
An email marketing plugin that runs inside WordPress, with WooCommerce automations and its own sending service.
- Starting price
- Free; Business from $10 / month
- Free trial
- Free Starter plan for up to 500 subscribers and 5,000 emails a month
- API
- Yes, a PHP API for managing subscribers and lists from other plugins, documented on GitHub
Overview
MailPoet is an open-source email marketing plugin for WordPress, available since 2011 and listed on WordPress.org with more than 500,000 active installations. Newsletters, welcome emails and automatic notifications for new blog posts are built in a drag-and-drop editor from more than 70 templates, and can pull in WordPress posts, pages and WooCommerce products. Subscribers are stored and managed in the WordPress dashboard, collected through signup forms or at the WooCommerce checkout. For stores it sends abandoned cart reminders, first purchase emails and follow-ups, and can restyle WooCommerce's transactional emails.
Our take
MailPoet makes sense when the website is already WordPress and, above all, when the shop is WooCommerce: subscribers, orders and emails then live in the same dashboard, and a purchase can trigger a follow-up without a connector in between. The price for that is the platform itself. Outside WordPress it does not run at all, so a business that might move its site later should pick a hosted platform instead and keep the list independent of the CMS. The free plan is useful for trying it out, but a store that wants segmentation by purchase behaviour will be on a paid tier quickly.
Key Facts
| Category | |
|---|---|
| Starting price | Free; Business from $10 / month Business for 500 subscribers with monthly billing. The price rises with the number of subscribers, and yearly billing saves up to 15%. |
| Free trial | Free Starter plan for up to 500 subscribers and 5,000 emails a month |
| API | Yes, a PHP API for managing subscribers and lists from other plugins, documented on GitHub |
| Users | More than 500,000 active installations on WordPress.org |
| Hosting | WordPress plugin, self-hosted; sending through the MailPoet Sending Service, the web host or a third-party SMTP service |
Features
- Campaign types
- Yes, newsletters with scheduling and archives, welcome emails, automatic new post notifications and WooCommerce emails for abandoned carts, first purchases, specific products or categories, order status changes and reviews
- Automation and journeys
- Yes, basic automation on Starter; paid plans add custom triggers and actions, if/else branches and automated subscriber management
- Segmentation and personalisation
- Yes, lists and tags on every plan; paid plans add engagement scores, multi-condition segmentation and segments by purchase behaviour, country, order count, spend and active WooCommerce subscriptions or memberships
- Templates and editor
- Yes, a drag-and-drop editor with more than 70 mobile-friendly templates that can insert WordPress posts, pages and WooCommerce products
- Deliverability and testing
- Yes, the MailPoet Sending Service with sender authentication, automatic handling of undeliverable addresses and complaints, and an inactive-subscriber cleanup; sending through the web host or third-party SMTP is also possible
- Ecommerce and CRM data
- Yes, built into WooCommerce: an automatically updated customer list, subscription at checkout, purchase-triggered emails, a customiser for WooCommerce transactional emails and detailed purchase statistics on paid plans
- Integrations and API
- Yes, a PHP API for subscribers and lists, documented on GitHub, plus Zapier and a Google Analytics integration on paid plans
Integrations
- WordPress
- WooCommerce
- WooCommerce Subscriptions
- WooCommerce Memberships
- Google Analytics
- Zapier
- Mailchimp (subscriber import)
Deployment and Support
- Deployment
-
- On-premise
- Support
-
- Email helpdesk
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Company size
-
- Freelancers
- Small and mid-sized
Pros and Cons
Strengths
- Runs inside the WordPress dashboard, with subscribers stored there
- Deep WooCommerce integration, including abandoned cart and purchase-triggered emails
- Free Starter plan for up to 500 subscribers
- Unlimited seats on every plan, and a Creator plan for sending through your own service
Limitations
- Only works on WordPress sites
- Advanced segmentation, custom automation, detailed statistics and branding removal need a paid plan
- The API is a PHP class inside the plugin rather than a hosted REST API
Pricing
-
Starter
$0
Up to 500 subscribers and 5,000 emails a month through the MailPoet Sending Service. Subscription forms, basic automation and summarised statistics.
-
Business
From $10 / month
For 500 subscribers with monthly billing, or $108 a year. Unlimited emails, no MailPoet branding, priority support, segmentation, targeted automation and detailed statistics.
-
Agency
From $30 / month
For 500 subscribers per site with monthly billing, or $312 a year. Everything in Business on up to 50 websites.
-
Creator
From $8 / month
For 500 subscribers with monthly billing, or $84 a year. The features of Business without the MailPoet Sending Service, for sending through your own service.
Alternatives and Comparisons
FAQ
- Is MailPoet free?
- Yes. The Starter plan is free for up to 500 subscribers and 5,000 emails a month. Business starts at $10 a month for 500 subscribers.
- Does MailPoet work without WordPress?
- No. MailPoet is a WordPress plugin and runs inside the WordPress dashboard.
- Which plan should I choose if I have my own sending service?
- The Creator plan includes the features of Business without the MailPoet Sending Service, so emails go out through your own SMTP provider.
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