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Email Marketing Comparison

Brevo vs. Sender

At a glance

At a glance

Brevo

Best for

Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Sender

Best for

Best for small businesses that want email and SMS together on a budget, with a generous free plan and pricing that scales with the list.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Brevo Sender
Starting price From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. lower value From $7 / month Standard plan for up to 1,000 subscribers and 12,000 emails per month; the price scales with the subscriber count. A Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month.
Free trial Free plan with up to 300 emails per day and storage for up to 100,000 contacts Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding
API Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Not stated
Hosting Cloud (SaaS) Cloud (SaaS)
Made in France Not stated
Campaign types Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing
Automation and journeys Yes, unlimited multi-step marketing automation workflows Yes, unlimited marketing automation
Segmentation and personalisation Yes, list segmentation and personalisation, with predictive send-time optimisation Yes, unlimited segmentation for targeted messaging
Templates and editor Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura Yes, a drag-and-drop builder with 1,600+ mobile-responsive templates and a custom HTML editor
Deliverability and testing Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on Yes, with 24/7 IP monitoring and sender-reputation tracking, plus A/B testing for subject lines, content and send times
Ecommerce and CRM data Yes, a built-in CRM plus ecommerce data sync for products and orders Yes, integrations for Shopify, WooCommerce, PrestaShop and WordPress
Integrations and API Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs Yes, integrations including WordPress, WooCommerce, Shopify, PrestaShop and Zapier
AI features stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk more entries Chat, 24/7
Company size Freelancers, Small and mid-sized, Enterprise Freelancers, Small and mid-sized, Enterprise
Integrations Not stated WordPress, WooCommerce, Shopify, PrestaShop, Zapier

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price Brevo From $9 / month Sender From $7 / month
  • Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts Sender Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding
  • Support Brevo Email helpdesk Sender Chat, 24/7
  • AI features Brevo Yes Sender No
  • Campaign types Brevo Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing Sender Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Brevo

Strengths

  • Email, SMS and WhatsApp on one contact base
  • Unlimited marketing automation workflows
  • Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
  • Unified REST API with webhooks, OAuth 2.0 and SDKs

Limitations

  • The free plan is limited to 300 emails per day
  • Email plan prices scale with monthly sending volume

Sender

Strengths

  • Free plan for up to 2,500 subscribers and 15,000 emails per month
  • Email plus SMS from paid plans, with unlimited automation and segmentation
  • 1,600+ responsive templates and a drag-and-drop builder
  • Ecommerce integrations for Shopify, WooCommerce and PrestaShop

Limitations

  • The free plan carries Sender branding
  • SMS is only available on paid plans

Plans

Pricing

Brevo

  • Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
  • Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
  • Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
  • Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
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Sender

  • Free $0 / month Up to 2,500 subscribers and 15,000 emails per month, with Sender branding.
  • Standard From $7 / month Up to 1,000 subscribers and 12,000 emails per month; removes branding and adds SMS and A/B testing. Scales with subscriber count.
  • Professional From $14 / month Up to 1,000 subscribers and 24,000 emails per month; adds advanced automation, more seats and priority support. Scales with subscriber count.
  • Enterprise Not stated Unlimited emails, a dedicated success manager, SSO and phone support, quoted by sales.
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What users say

Review Scores · opens after launch

Brevo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Sender

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Brevo https://www.brevo.com · checked against the official source on 2026-08-19

Sender https://www.sender.net · checked against the official source on 2026-08-22

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.