Best for
Best for marketing teams and agencies that want a polished drag-and-drop builder, prebuilt journeys and a large integration catalogue.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Campaign Monitor vs. Sender
At a glance
At a glance
Best for
Best for small businesses that want email and SMS together on a budget, with a generous free plan and pricing that scales with the list.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Campaign Monitor | Sender |
|---|---|---|
| Starting price | Not stated | From $7 / month Standard plan for up to 1,000 subscribers and 12,000 emails per month; the price scales with the subscriber count. A Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month. |
| Free trial | Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit | Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding |
| API | Yes, API access with 250+ integrations | Not stated |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns and newsletters, with a website builder available as a paid add-on | Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing |
| Automation and journeys | Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above | Yes, unlimited marketing automation |
| Segmentation and personalisation | Yes, segmentation, with advanced engagement segments on the Premier plan | Yes, unlimited segmentation for targeted messaging |
| Templates and editor | Yes, a drag-and-drop builder with 100+ responsive templates and support for custom-coded templates | Yes, a drag-and-drop builder with 1,600+ mobile-responsive templates and a custom HTML editor |
| Deliverability and testing | Yes, A/B testing, link review, and design and spam testing | Yes, with 24/7 IP monitoring and sender-reputation tracking, plus A/B testing for subject lines, content and send times |
| Ecommerce and CRM data | Yes, CRM and ecommerce connections among the 250+ integrations | Yes, integrations for Shopify, WooCommerce, PrestaShop and WordPress |
| Integrations and API | Yes, API access with 250+ integrations | Yes, integrations including WordPress, WooCommerce, Shopify, PrestaShop and Zapier |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone | Chat, 24/7 |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
| Integrations | Not stated | WordPress, WooCommerce, Shopify, PrestaShop, Zapier |
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Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Campaign Monitor Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit Sender Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding
- Support Campaign Monitor Email helpdesk, Phone Sender Chat, 24/7
- AI features Campaign Monitor Yes Sender No
- Campaign types Campaign Monitor Yes, email campaigns and newsletters, with a website builder available as a paid add-on Sender Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing
- Automation and journeys Campaign Monitor Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above Sender Yes, unlimited marketing automation
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Campaign Monitor
Strengths
- Drag-and-drop builder with 100+ responsive templates and custom-coded templates
- Prebuilt customer journeys and drip campaigns
- AI Writer, AI Email Booster and AI Segment Mapper
- 250+ integrations, including CRM and ecommerce, with an API
Limitations
- Advanced engagement segments are reserved for the Premier plan
- The website builder is a paid add-on
Sender
Strengths
- Free plan for up to 2,500 subscribers and 15,000 emails per month
- Email plus SMS from paid plans, with unlimited automation and segmentation
- 1,600+ responsive templates and a drag-and-drop builder
- Ecommerce integrations for Shopify, WooCommerce and PrestaShop
Limitations
- The free plan carries Sender branding
- SMS is only available on paid plans
Plans
Pricing
Campaign Monitor
- Free $0 / month Up to 500 contacts on a 30-day trial, with a 500 email send limit; no credit card required.
- Lite Not stated Core email tools with up to 2,500 monthly sends.
- Essentials Not stated Unlimited monthly sends and priority support.
- Premier Not stated Unlimited monthly sends, advanced engagement segments and phone support.
- Enterprise Not stated Custom pricing on annual contracts with a dedicated account manager.
Sender
- Free $0 / month Up to 2,500 subscribers and 15,000 emails per month, with Sender branding.
- Standard From $7 / month Up to 1,000 subscribers and 12,000 emails per month; removes branding and adds SMS and A/B testing. Scales with subscriber count.
- Professional From $14 / month Up to 1,000 subscribers and 24,000 emails per month; adds advanced automation, more seats and priority support. Scales with subscriber count.
- Enterprise Not stated Unlimited emails, a dedicated success manager, SSO and phone support, quoted by sales.
What users say
Review Scores · opens after launch
Campaign Monitor
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Sender
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Campaign Monitor https://www.campaignmonitor.com · checked against the official source on 2026-08-21
Sender https://www.sender.net · checked against the official source on 2026-08-22
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.