Best for
Best for small businesses that want branching email workflows and purchase-based segments without a full marketing suite.
- Small and mid-sized
Email Marketing Comparison
Campaigner vs. Omnisend
At a glance
At a glance
Best for
Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Campaigner | Omnisend |
|---|---|---|
| Starting price | lower value From $14 / month Essentials at 1,000 contacts; Advanced is $35 a month at the same size, and both rise with the number of contacts. Custom is quoted. Prices can be shown in US or Canadian dollars. SMTP relay, Reputation Defender (20 percent of the plan cost) and AI Insight Builder are add-ons. | From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. |
| Free trial | 30-day free trial, which Campaigner states gives full access to every feature | Free plan for up to 250 contacts and 500 emails per month |
| API | Yes, a REST API, SFTP imports and exports, and webhooks | Yes, API access on all plans |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, one-time, scheduled and recurring email campaigns, autoresponders, RSS content, landing pages and signup forms; SMS and MMS are a separate product, and transactional email over the SMTP relay is an add-on | Yes, email campaigns, SMS and MMS, and web push notifications |
| Automation and journeys | Yes, simple and multi-path workflows with time-based, rules-based, conditional and custom triggers, delay nodes and automatic contact field updates; automation workflows are listed as part of the Advanced plan | Yes, automation workflows across email, SMS and push |
| Segmentation and personalisation | Yes, static and dynamic segments on contact fields, campaign activity, form submissions, workflows, geolocation and purchase history, with merge fields, dynamic and conditional content, and an AI Insight Builder add-on that builds lists from a plain-language query | Yes, unlimited segmentation and contact profiles on all plans |
| Templates and editor | Yes, a drag-and-drop editor and an HTML editor, import from an HTML file or a URL, pre-built mobile-responsive templates, reusable content blocks and an AI subject line generator | Yes, a drag-and-drop editor with email templates |
| Deliverability and testing | A/B and multivariate experiments, test sends, custom From and Reply-To addresses, tracked links with Google Analytics and Adobe Analytics parameters, and the Reputation Defender add-on that suppresses invalid addresses; deliverability consulting is a custom professional service | Yes, A/B testing on all plans |
| Ecommerce and CRM data | Yes, Shopify, WooCommerce and BigCommerce plugins, abandoned cart and back-in-stock emails, contact sync to the store and purchase-behaviour segments | Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix |
| Integrations and API | Yes, a REST API, one-time or scheduled SFTP imports and exports, and webhooks for contact, list, SFTP and campaign activity | Yes, API access on all plans |
| AI features | Yes | Yes |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone, Chat | Email helpdesk, Chat, 24/7 |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Guided onboarding, Personal consulting |
| Company size | Small and mid-sized | more entries Small and mid-sized, Enterprise |
| Integrations | Shopify, WooCommerce, BigCommerce, Google Analytics, Adobe Analytics | more entries Shopify, Shopify Plus, BigCommerce, WooCommerce, WordPress, Wix, Shoplazza, Ecwid |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Campaigner From $14 / month Omnisend From $16 / month
- Free trial Campaigner 30-day free trial, which Campaigner states gives full access to every feature Omnisend Free plan for up to 250 contacts and 500 emails per month
- Company size Campaigner Small and mid-sized Omnisend Small and mid-sized, Enterprise
- Support Campaigner Email helpdesk, Phone, Chat Omnisend Email helpdesk, Chat, 24/7
- MCP-ready Campaigner No Omnisend Yes
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Campaigner
Strengths
- 30-day free trial
- Multi-path automation workflows with time, rule and conditional triggers
- Abandoned cart emails and purchase history from Shopify, WooCommerce and BigCommerce
- White-label instances for partners with sub-accounts, custom domains and SSO
Limitations
- Transactional email over the SMTP relay is a paid add-on
- Reputation Defender list cleaning costs 20 percent of the plan price on top
- AI Insight Builder is an add-on at additional cost
Omnisend
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Plans
Pricing
Campaigner
- Essentials $14 Per month at 1,000 contacts, rising with list size. Drag-and-drop editor, email templates and detailed campaign reporting.
- Advanced $35 Per month at 1,000 contacts, rising with list size. Adds simple and multi-path automation workflows, advanced segmentation and advanced personalization options.
- Custom Custom Quoted by sales, for sending at scale. Full suite of features, dedicated account management and deliverability consulting.
Omnisend
- Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
- Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
- Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
- Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
What users say
Review Scores · opens after launch
Campaigner
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Omnisend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
Campaigner https://www.campaigner.com · checked against the official source on 2026-11-04
Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.