Best for
Best for mobile-first product and marketing teams working on retention who want a published entry price and a trial before committing.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
CleverTap vs. Iterable
At a glance
At a glance
Best for
Best for enterprise marketing teams running email together with mobile channels such as in-app, Mobile Inbox and embedded messages.
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | CleverTap | Iterable |
|---|---|---|
| Starting price | From $85 / month The Core plan at up to 5,000 monthly active users. Pricing is set by monthly active users or data points depending on the commercial model, so the amount rises with the band selected; taxes apply and add-ons are extra. Pro and Ultimate are quoted after a demo. | Not stated |
| Free trial | 30 days on the Core plan, billing starts once the trial ends | Not stated |
| API | Yes, import and export API access on every plan, with SDKs and developer documentation | Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native |
| Hosting | Cloud (SaaS) on localized AWS instances | Cloud (SaaS) |
| Made in | Not stated | United States |
| Campaign types | Yes, push notifications, in-app messages, app inbox, web push, web pop-up and web inbox, email, SMS, WhatsApp, RCS and webhooks, plus audience sync to Google Ads, Facebook and TikTok | Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages |
| Automation and journeys | Yes, Journeys with a journey builder and a Lifecycle Optimizer, with IntelliNODE optimizing paths and IntelliTime and IntelliChannel picking time and channel on the upper plans | Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation |
| Segmentation and personalisation | Yes, behavioural, psychographic and live-user segments, recency-frequency-monetary analysis, custom lists and AI predictions, on top of funnels, cohorts, trends, pivots and uninstall tracking | Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action |
| Templates and editor | Yes, a drag-and-drop editor with prebuilt templates, plus a no-code AMP for Email editor for carousels, quizzes and live pricing | Yes, five template types covering email, in-app, push, SMS and web push, with an optional WYSIWYG editor alongside the standard editors |
| Deliverability and testing | Yes, SPF, DKIM and DMARC authentication, IP warm-up, dedicated IP pools, spam diagnostics, inbox previews, Gmail Postmaster setup and message A/B tests | Yes, spam reports to test whether messages land in the inbox, plus A/B and multivariate experimentation |
| Ecommerce and CRM data | Yes, ingestion from web, app and CRM through SDKs and APIs, CSV and SFTP uploads, warehouse and cloud-storage imports, and integrations with mParticle, RudderStack, Tealium, Segment, Amplitude and Talon.One | Yes, unifies behavioural, product and engagement data into customer profiles |
| Integrations and API | Yes, import and export API access on all plans, with SDKs and published developer documentation | Yes, a REST API for lists, event data, user updates, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Email helpdesk, Community forum |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Video tutorials |
| Company size | more entries Small and mid-sized, Enterprise | Enterprise |
| Integrations | more entries mParticle, RudderStack, Tealium, Twilio Segment, Amplitude, Adjust, Branch, Airbridge, RevenueCat, Talon.One, Snowflake, Amazon S3, Mixpanel | Snowflake, Segment, mParticle, Amplitude, Mixpanel, Census, Hightouch, Workato, Zapier, Shopify |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Company size CleverTap Small and mid-sized, Enterprise Iterable Enterprise
- Hosting CleverTap Cloud (SaaS) on localized AWS instances Iterable Cloud (SaaS)
- API CleverTap Yes, import and export API access on every plan, with SDKs and developer documentation Iterable Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
- Campaign types CleverTap Yes, push notifications, in-app messages, app inbox, web push, web pop-up and web inbox, email, SMS, WhatsApp, RCS and webhooks, plus audience sync to Google Ads, Facebook and TikTok Iterable Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
- Automation and journeys CleverTap Yes, Journeys with a journey builder and a Lifecycle Optimizer, with IntelliNODE optimizing paths and IntelliTime and IntelliChannel picking time and channel on the upper plans Iterable Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
CleverTap
Strengths
- Publishes a starting price and offers a 30-day free trial, which most platforms in this class do not
- Analytics, segmentation and campaigns in one product, on an event store that keeps up to ten years of history on the top plan
- Deep mobile channel coverage, from push and app inbox to in-app messages and web messaging
- Deliverability tooling covering authentication, IP warm-up, dedicated pools, spam diagnostics and inbox previews
Limitations
- Several channels and most data exports are add-ons rather than part of the plan
- Predictive segments, recommendations and journey automation sit on the upper plans, which are quoted rather than published
- Data retention is three years on Core and Pro and ten only on Ultimate
- Built around app and web behaviour, so a list-only email programme leaves much of it unused
Iterable
Strengths
- Mobile Inbox and embedded messages sit alongside email, SMS, push and web push
- Real-time segmentation with A/B and multivariate experimentation
- Nova agents automate audience building and journey optimisation
- REST API plus native SDKs for Android, iOS and React Native
Limitations
- No published pricing, every tier is quoted by sales
- Positioned for enterprise scale rather than small lists
- The WYSIWYG editor is a project setting rather than the default
Plans
Pricing
CleverTap
- Core $85 Per month at up to 5,000 monthly active users, rising with the band. Omnichannel engagement, real-time behavioural segmentation, built-in experimentation and analytics, and starter CleverAI tokens. 30-day free trial, taxes apply and add-ons are extra.
- Pro Not stated Everything in Core plus automated segmentation, deeper insights, send-time and channel optimization and personalization across touchpoints. Quoted after a demo.
- Ultimate Not stated Everything in Pro plus AI-powered journey automation, predictive segments with explainability, real-time one-to-one recommendations and up to ten years of data retention. Quoted after a demo.
Iterable
Price on Request
Visit siteWhat users say
Review Scores · opens after launch
CleverTap
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Iterable
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
CleverTap https://clevertap.com · checked against the official source on 2026-09-18
Iterable https://iterable.com · checked against the official source on 2026-09-03
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.