CataleoSoftware
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Email Marketing Comparison

Dotdigital vs. Mautic

At a glance

At a glance

Dotdigital

Best for

Best for ecommerce and retail marketing teams that want email, SMS and WhatsApp running off the same store data.

  • Small and mid-sized
  • Enterprise

Mautic

Best for

Best for teams that need marketing automation without a per-contact bill, and have someone able to run a PHP application.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Dotdigital Mautic
Starting price Not stated Free and open source if self-hosted; managed hosting from €247.50 / month The software carries no licence cost, but the server and the email sending provider are your own. Managed hosting through the official partner Dropsolid starts at €247.50 per month billed annually, or €275 per month billed quarterly.
Free trial Not stated 14-day trial of the hosted offering, no credit card required
Commercial use Not stated Yes, GPL v3
API Yes, REST APIs in v2 and v3 covering contacts and data, campaigns and automation, events, Insight data and transactional messaging, plus a Marketing MCP server Yes, a REST API plus an in-app marketplace of community plugins and themes
Hosting Cloud (SaaS) Self-hosted on your own infrastructure, or managed hosting through certified partners
Made in United Kingdom Not stated
Campaign types Email campaigns, SMS and MMS, WhatsApp, mobile app push, web personalization, and ads and retargeting Email campaigns and newsletters alongside SMS, push notifications and WhatsApp, plus landing pages and forms that embed in a site or open as a popup
Automation and journeys Yes, an automation program builder with customizable journey templates for welcome, cart abandonment, birthday and win-back flows Yes, a drag-and-drop campaign builder for multi-step journeys from capture through to conversion
Segmentation and personalisation Yes, dynamic content blocks and real-time customer data, with a Segment Agent that builds and refines segments from a plain-English description, plus predictive segmentation Yes, contact segmentation driven by behaviour and engagement tracking, with customisable point-based lead scoring to prioritise contacts
Templates and editor Yes, EasyEditor, a drag-and-drop editor with templates, with a Content Agent that generates and rewrites copy and adjusts tone in a stored brand voice Yes, a drag-and-drop email builder with personalisation and A/B testing, plus a landing page builder and a form builder; community themes come through the marketplace
Deliverability and testing Dedicated IPs, SPF, DKIM and DMARC authentication, ISP relationships and an onboarding team for domain warm-up; A/B testing and analytics run on campaigns Sending runs through a provider you supply, not one bundled with the product. SMTP is the default transport, configured as a DSN, and since version 5 the Symfony Mailer transports add SendGrid, Amazon SES and others by Composer; a SparkPost plugin is available from the Mautic Marketplace. The documentation warns that the Symfony transports do not support batch sending or the bounce-management callbacks the dedicated plugins handle
Ecommerce and CRM data Yes, more than 200 integrations including Shopify, Adobe Commerce, BigCommerce and WooCommerce, plus Salesforce, HubSpot and Microsoft Dynamics 365, over a built-in customer data platform Contacts, companies and lead scoring are native, and CRM, ecommerce and SMS systems connect through marketplace plugins or webhooks rather than shipping preconfigured
Integrations and API Yes, REST APIs in v2 and v3, plus a Marketing MCP server for ChatGPT, Claude and Gemini Yes, a REST API for contacts, campaigns and data transfer, webhooks, and an in-app marketplace of community plugins
AI features stated Yes No
MCP-ready stated Yes No
Deployment Cloud (SaaS), Browser-based more entries On-premise, Cloud (SaaS), Browser-based
Support more entries Email helpdesk, Phone, Chat, 24/7 Community forum
Onboarding more entries Documentation and knowledge base, Video tutorials, Live online demos and webinars, Personal consulting Documentation and knowledge base
Company size Small and mid-sized, Enterprise Small and mid-sized, Enterprise
Integrations more entries Shopify, Adobe Commerce, BigCommerce, WooCommerce, Salesforce, HubSpot, Microsoft Dynamics 365, Oracle NetSuite SMTP, SendGrid, Amazon SES, SparkPost

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Deployment Dotdigital Cloud (SaaS), Browser-based Mautic On-premise, Cloud (SaaS), Browser-based
  • Hosting Dotdigital Cloud (SaaS) Mautic Self-hosted on your own infrastructure, or managed hosting through certified partners
  • Support Dotdigital Email helpdesk, Phone, Chat, 24/7 Mautic Community forum
  • AI features Dotdigital Yes Mautic No
  • MCP-ready Dotdigital Yes Mautic No

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Dotdigital

Strengths

  • Email, SMS, WhatsApp, push and web personalization from one platform with a customer data platform underneath
  • Named AI agents: a Segment Agent for audiences and a Content Agent inside EasyEditor
  • A Marketing MCP server connects the account to ChatGPT, Claude and Gemini
  • Deliverability covered by dedicated IPs, SPF, DKIM and DMARC and a warm-up onboarding team

Limitations

  • No published pricing: contact-based billing is quoted case by case
  • A contact is billable as soon as it is marketable on any single channel, even if suppressed on the others

Mautic

Strengths

  • No licence cost and no per-contact fee, so list growth does not change the bill
  • Self-hosting keeps contact data in a jurisdiction you pick
  • Campaign builder, email builder, landing pages, forms and lead scoring are all in the core product
  • REST API, webhooks and an in-app marketplace for extending it

Limitations

  • You supply and pay for the email sending provider separately
  • Running and patching a PHP application is your responsibility unless you buy managed hosting
  • Support is community forums and Slack; paid support comes only through partners
  • Symfony Mailer transports do not batch-send or handle bounce callbacks

Plans

Pricing

Mautic

  • Self-hosted €0 The open source application under the GPL v3 licence. No licence cost; the server and the email sending provider are your own.
  • Mautic Essential €247.50 Per month billed annually, or €275 per month billed quarterly. Managed shared hosting through Dropsolid, up to 50,000 emails per month and 50,000 contacts.
  • Mautic Professional €1,237 Per month. Dedicated hosting, up to 3 million contacts, with a dedicated support manager.
  • Mautic Enterprise Custom Quoted by the vendor. Dedicated infrastructure, up to 6 million emails per month, enterprise-grade security.
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What users say

Review Scores · opens after launch

Dotdigital

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

Mautic

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

How we check reviews

Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.

Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.

What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.

A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.

Read the full version on our methodology page

Where this comes from

Where this comes from

Dotdigital https://dotdigital.com · checked against the official source on 2026-09-17

Mautic https://www.mautic.org · no check date recorded yet

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.