CataleoSoftware
For Vendors

Email Marketing Comparison

GetResponse vs. OneSignal

At a glance

At a glance

GetResponse

Best for

Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.

  • Freelancers
  • Small and mid-sized
  • Enterprise

OneSignal

Best for

Best for product and growth teams running app-first lifecycle messaging, where push and in-app carry as much of the programme as email.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion GetResponse OneSignal
Starting price From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. Free plan, then from $19 / month The Growth platform fee, billed monthly. Messaging is metered on top: $0.012 per monthly active user for mobile push, $0.004 per web push subscriber and $1.50 per 1,000 email sends after the first 20,000 a month. Professional and Enterprise are annual contracts with quoted pricing and volume discounts.
Free trial 14-day free trial Free plan across all channels, with 10,000 email sends a month and unlimited mobile push and in-app messaging for up to 1,000 monthly active users
Users Not stated The vendor states 200,000 apps, 1.5 billion monthly active users and 1.3 trillion messages sent a year
API Yes, an API and more than 170 integrations Yes, unlimited API send access on every plan, SDKs for Android, iOS, Flutter, React Native, Expo and Unity, and a hosted MCP server in open beta
Hosting Cloud (SaaS) Cloud (SaaS)
Made in Not stated United States
Campaign types Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise Email, mobile push, web push, in-app messaging, SMS and RCS, plus iOS Live Activities, all from the same dashboard
Automation and journeys Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan Journeys, a visual drag-and-drop workflow builder with branching, cross-channel flows, webhook steps and unlimited message steps. Active journeys are capped by plan at 3 on Free, 5 on Growth and 20 on Professional, and are unlimited on Enterprise
Segmentation and personalisation Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan Audience segments, data tags and custom events, with timezone delivery, dynamic content and personalised notifications on every plan and intelligent delivery, time-delayed sends and retargeting from Growth up. Segments and tags are capped by plan, from 6 of each on Free to unlimited on Enterprise
Templates and editor Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan No-code and HTML message builders, free prebuilt templates, a drag-and-drop email editor with full HTML control, and Liquid syntax for dynamic content
Deliverability and testing Yes, A/B testing and send-time optimisation (Perfect Timing) Email auto warm-up on every plan, plus A/B testing that is standard on Free and Growth and multivariate on the annual plans. Sending uses shared IPs on Free and Growth, with a dedicated IP available on Professional and Enterprise depending on volume
Ecommerce and CRM data Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores More than 30 core integrations across analytics, CRM, customer data platforms and data warehouses, including Segment, HubSpot, Amplitude, Mixpanel, Adobe Experience Cloud, Snowflake, Google BigQuery, Databricks and RevenueCat, with premium integrations available for purchase on the annual plans
Integrations and API Yes, an API and more than 170 integrations Yes, unlimited API send access on every plan, SDKs for Android, iOS, Flutter, React Native, Expo and Unity, and a hosted MCP server in open beta that exposes messaging, users, segments, templates, exports and analytics to an outside AI assistant
AI features Yes Yes
MCP-ready No stated Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Chat, Phone Not stated
Onboarding Documentation and knowledge base, Guided onboarding Documentation and knowledge base, Guided onboarding
Company size Freelancers, Small and mid-sized, Enterprise Freelancers, Small and mid-sized, Enterprise
Integrations Shopify, WooCommerce, WordPress, Magento, PrestaShop, Shoper, Zapier, WebinarJam more entries Segment, HubSpot, Amplitude, Mixpanel, Adobe Experience Cloud, Snowflake, Google BigQuery, Databricks, RevenueCat, ActiveCampaign, Adjust, Adapty

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price GetResponse From $19 / month OneSignal Free plan, then from $19 / month
  • Free trial GetResponse 14-day free trial OneSignal Free plan across all channels, with 10,000 email sends a month and unlimited mobile push and in-app messaging for up to 1,000 monthly active users
  • MCP-ready GetResponse No OneSignal Yes
  • API GetResponse Yes, an API and more than 170 integrations OneSignal Yes, unlimited API send access on every plan, SDKs for Android, iOS, Flutter, React Native, Expo and Unity, and a hosted MCP server in open beta
  • Campaign types GetResponse Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise OneSignal Email, mobile push, web push, in-app messaging, SMS and RCS, plus iOS Live Activities, all from the same dashboard

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

GetResponse

Strengths

  • Combines email, automation, landing pages and ecommerce tools in one platform
  • AI email and content generators on paid plans
  • Creator plan adds a website builder, course creator and webinars
  • API with more than 170 integrations

Limitations

  • Pricing scales with list size
  • SMS marketing and mobile push are reserved for the Enterprise plan
  • No permanent free plan, only a 14-day trial

OneSignal

Strengths

  • The free plan carries every channel, including unlimited mobile push for up to 1,000 monthly active users
  • Unlimited contacts and unlimited API send access on every plan, the free one included
  • Push, in-app, email, SMS and RCS run on one platform, so a lifecycle programme does not span two vendors
  • Official SDKs for Android, iOS, Flutter, React Native, Expo and Unity
  • A hosted MCP server lets an outside AI assistant query analytics and operate campaigns

Limitations

  • Active journeys, audience segments and data tags are all capped below the Enterprise plan
  • Frequency capping, conversion metrics and CSV exports start on the annual Professional plan
  • Cost follows monthly active users and send volume, so a large but lightly engaged audience gets expensive
  • Dedicated sending IPs are limited to the annual plans and depend on volume
  • Professional and Enterprise pricing is quoted rather than published

Plans

Pricing

GetResponse

  • Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
  • Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
  • Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
  • Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
Visit site

OneSignal

  • Free $0 Per month. All channels, basic automation, analytics and personalisation, OneSignal AI and the MCP server, 10,000 email sends a month, unlimited mobile push and in-app messaging for up to 1,000 monthly active users, 3 active journeys and 6 audience segments.
  • Growth $19 Per month, starting price. Adds more automation, more integrations, prioritised support and better analytics and personalisation. Messaging is metered on top: $0.012 per monthly active user for mobile push, $0.004 per web push subscriber and $1.50 per 1,000 email sends after the first 20,000.
  • Professional Not stated Annual contract, quoted, with volume discounts. Adds advanced marketing and analytics, all integrations, advanced experiments, advanced permission management, 20 active journeys and reporting history up to a year.
  • Enterprise Not stated Annual contract, quoted. Adds unlimited personalisation, reporting history up to two years, a security and compliance package, a custom SLA and a dedicated success manager.
Visit site

What users say

Review Scores · opens after launch

GetResponse

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

OneSignal

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.

How we check reviews

Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.

Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.

What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.

A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.

Read the full version on our methodology page

Where this comes from

Where this comes from

GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20

OneSignal https://onesignal.com · checked against the official source on 2026-09-23

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.