Best for
Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
At a glance
Best for
Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.
Best for
Best for product and growth teams running app-first lifecycle messaging, where push and in-app carry as much of the programme as email.
Cataleo does not name a winner. Both statements come from the vendors themselves.
| Criterion | GetResponse | OneSignal |
|---|---|---|
| Starting price | From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. | Free plan, then from $19 / month The Growth platform fee, billed monthly. Messaging is metered on top: $0.012 per monthly active user for mobile push, $0.004 per web push subscriber and $1.50 per 1,000 email sends after the first 20,000 a month. Professional and Enterprise are annual contracts with quoted pricing and volume discounts. |
| Free trial | 14-day free trial | Free plan across all channels, with 10,000 email sends a month and unlimited mobile push and in-app messaging for up to 1,000 monthly active users |
| Users | Not stated | The vendor states 200,000 apps, 1.5 billion monthly active users and 1.3 trillion messages sent a year |
| API | Yes, an API and more than 170 integrations | Yes, unlimited API send access on every plan, SDKs for Android, iOS, Flutter, React Native, Expo and Unity, and a hosted MCP server in open beta |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | Not stated | United States |
| Campaign types | Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise | Email, mobile push, web push, in-app messaging, SMS and RCS, plus iOS Live Activities, all from the same dashboard |
| Automation and journeys | Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan | Journeys, a visual drag-and-drop workflow builder with branching, cross-channel flows, webhook steps and unlimited message steps. Active journeys are capped by plan at 3 on Free, 5 on Growth and 20 on Professional, and are unlimited on Enterprise |
| Segmentation and personalisation | Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan | Audience segments, data tags and custom events, with timezone delivery, dynamic content and personalised notifications on every plan and intelligent delivery, time-delayed sends and retargeting from Growth up. Segments and tags are capped by plan, from 6 of each on Free to unlimited on Enterprise |
| Templates and editor | Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan | No-code and HTML message builders, free prebuilt templates, a drag-and-drop email editor with full HTML control, and Liquid syntax for dynamic content |
| Deliverability and testing | Yes, A/B testing and send-time optimisation (Perfect Timing) | Email auto warm-up on every plan, plus A/B testing that is standard on Free and Growth and multivariate on the annual plans. Sending uses shared IPs on Free and Growth, with a dedicated IP available on Professional and Enterprise depending on volume |
| Ecommerce and CRM data | Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores | More than 30 core integrations across analytics, CRM, customer data platforms and data warehouses, including Segment, HubSpot, Amplitude, Mixpanel, Adobe Experience Cloud, Snowflake, Google BigQuery, Databricks and RevenueCat, with premium integrations available for purchase on the annual plans |
| Integrations and API | Yes, an API and more than 170 integrations | Yes, unlimited API send access on every plan, SDKs for Android, iOS, Flutter, React Native, Expo and Unity, and a hosted MCP server in open beta that exposes messaging, users, segments, templates, exports and analytics to an outside AI assistant |
| AI features | Yes | Yes |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat, Phone | Not stated |
| Onboarding | Documentation and knowledge base, Guided onboarding | Documentation and knowledge base, Guided onboarding |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
| Integrations | Shopify, WooCommerce, WordPress, Magento, PrestaShop, Shoper, Zapier, WebinarJam | more entries Segment, HubSpot, Amplitude, Mixpanel, Adobe Experience Cloud, Snowflake, Google BigQuery, Databricks, RevenueCat, ActiveCampaign, Adjust, Adapty |
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
GetResponse
Strengths
Limitations
OneSignal
Strengths
Limitations
Plans
GetResponse
OneSignal
What users say
GetResponse
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
OneSignal
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
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Where this comes from
GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20
OneSignal https://onesignal.com · checked against the official source on 2026-09-23
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.