Best for
Best for creators and small teams that want a straightforward email marketing platform with a flexible editor, automation and landing pages.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
MailerLite vs. Omnisend
At a glance
At a glance
Best for
Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | MailerLite | Omnisend |
|---|---|---|
| Starting price | lower value From $12 / month Comfort plan; the price scales with the number of subscribers. | From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. |
| Free trial | Free plan available for up to 250 subscribers | Free plan for up to 250 contacts and 500 emails per month |
| API | Yes, API access on all paid plans | Yes, API access on all plans |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns and newsletters, plus landing pages and websites | Yes, email campaigns, SMS and MMS, and web push notifications |
| Automation and journeys | Yes, automation workflows, unlimited on the paid plans | Yes, automation workflows across email, SMS and push |
| Segmentation and personalisation | Yes, dynamic segments, tags and dynamic content, with Smart Sending timing delivery per subscriber | Yes, unlimited segmentation and contact profiles on all plans |
| Templates and editor | Yes, drag-and-drop, simple and custom HTML editors with customizable templates | Yes, a drag-and-drop editor with email templates |
| Deliverability and testing | Yes, A/B testing on every plan, with a deliverability consultation and dedicated IP on higher plans | Yes, A/B testing on all plans |
| Ecommerce and CRM data | Yes, integrations with Stripe, Shopify and WooCommerce | Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix |
| Integrations and API | Yes, API access on all paid plans | Yes, API access on all plans |
| AI features | Yes | Yes |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat, Community forum | Email helpdesk, Chat, 24/7 |
| Onboarding | Not stated | Documentation and knowledge base, Guided onboarding, Personal consulting |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Stripe, Shopify, WooCommerce | more entries Shopify, Shopify Plus, BigCommerce, WooCommerce, WordPress, Wix, Shoplazza, Ecwid |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price MailerLite From $12 / month Omnisend From $16 / month
- Free trial MailerLite Free plan available for up to 250 subscribers Omnisend Free plan for up to 250 contacts and 500 emails per month
- Company size MailerLite Freelancers, Small and mid-sized, Enterprise Omnisend Small and mid-sized, Enterprise
- Support MailerLite Email helpdesk, Chat, Community forum Omnisend Email helpdesk, Chat, 24/7
- MCP-ready MailerLite No Omnisend Yes
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
MailerLite
Strengths
- Drag-and-drop, simple and custom HTML editors on every plan
- A/B testing available on every plan, including the free tier
- AI email and subject line generator
- Free plan for up to 250 subscribers
Limitations
- Prices scale with the number of subscribers
- Deliverability consultation and dedicated IP are reserved for the higher plans
Omnisend
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Plans
Pricing
MailerLite
- Free $0 / month Up to 250 subscribers and 2,500 monthly emails, with 3 automations and community support.
- Comfort From $12 / month Adds 50 automations, an AI writing assistant and 24/7 email support. Scales with subscribers.
- Power From $25 / month Adds unlimited automations and monthly emails, a deliverability consultation and 24/7 live chat support. Scales with subscribers.
- Enterprise Not stated Custom pricing for 200K+ subscribers, with a dedicated success manager, priority support and a dedicated IP option.
Omnisend
- Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
- Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
- Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
- Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
What users say
Review Scores · opens after launch
MailerLite
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
Omnisend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Nothing has been published here yet, and no score is shown. How a review is checked before it appears is described below.
How we check reviews
Before sending, the author has to confirm three things: that they have used the product themselves, that they work neither for the vendor nor for a competitor, and that nobody is paying them for the review. We also ask whether the vendor invited them to write it. That answer is required, either answer is accepted, and it stays with the review.
Every review is read by a person before it appears. An email address is required and is confirmed: we send a link to it, and a review does not reach us until the author opens that link, so a review has a sender who was reachable at least once rather than being anonymous. Where what somebody writes needs backing, we ask them for evidence that they used the product, and a review that does not get it is not published. We publish positive and negative reviews alike, we pay nothing and offer nothing for a review, and we accept none that was bought or incentivised.
What we cannot do is verify a purchase. There is no shop here and no account, so whether the author really used the tool rests on their own declaration, on whatever we ask them for, and on the plausibility of what they write. We say so rather than implying a check that does not exist.
A vendor cannot buy a review, and cannot have one removed or changed because they dislike it. We remove or edit a review only if it breaks our rules or the law, for example a false statement of fact. Paid placement has no effect on which reviews appear or on any score.
Where this comes from
Where this comes from
MailerLite https://www.mailerlite.com · checked against the official source on 2026-08-19
Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.