Benchmark Email
An email marketing platform with a drag-and-drop builder, automations, segmentation and a capable free plan.
AI-generated images are built into the email editor
- Starting price
- From $27 / month
- Free trial
- Free plan for up to 500 contacts and 2,500 monthly emails
- API
- Yes, API access, with up to 10 API keys on the Pro plan
Overview
Benchmark Email is an email marketing platform built around a drag-and-drop email builder, with contact management, tagging and segmentation, and merge-field personalisation. It adds a drag-and-drop signup form builder, automations and customer journeys, performance reporting, built-in list verification and AI-generated images. Integration runs through an API, Zapier and a universal embed code. It is sold as Free, Pro and Enterprise, priced by the number of contacts, and additional users cost extra.
Our take
Benchmark suits the sender whose problem is getting a decent-looking campaign out this afternoon, rather than one running email off live business data: the builder is the product, and a very short list of native connections is the price of that focus. A shop that wants abandoned-cart flows tied to orders, or a sales team that wants deal stages to drive sends, will be doing that through Zapier or looking at a platform built for it. Newsletters, announcements and a small agency's client sends fit comfortably. Because the bill follows contact count rather than seats, it stays predictable while a list grows slowly and becomes a real budget line once it does not, and the free tier is generous enough to settle the question without a sales call.
Key Facts
| Category | |
|---|---|
| Starting price | From $27 / month Pro plan; the price scales with the number of contacts. A free plan is available. |
| Free trial | Free plan for up to 500 contacts and 2,500 monthly emails |
| API | Yes, API access, with up to 10 API keys on the Pro plan |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email campaigns and newsletters, with a drag-and-drop signup form builder
- Automation and journeys
- Yes, automations and customer journeys
- Segmentation and personalisation
- Yes, contact tagging and segmentation with merge-field personalisation
- Templates and editor
- Yes, a drag-and-drop email builder with a template library
- Deliverability and testing
- Yes, built-in list verification tools
- Ecommerce and CRM data
- No native ecommerce or CRM connectors. Benchmark lists two integrations in total, Zapier and Playable Video, and points everything else at Zapier's 8,000+ app library; the Zapier connection syncs contacts rather than order or deal data
- Integrations and API
- Yes, API access plus Zapier and a universal embed code
Integrations
- Zapier
- Playable Video
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Stated as a fit | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Free plan for up to 500 contacts with access to the core features
- Drag-and-drop email and signup form builders
- Contact tagging, segmentation and merge-field personalisation
- API access plus Zapier and a universal embed code
Limitations
- The Pro price scales with the number of contacts
- Additional users cost $15 per month each
Pricing
-
Free
$0 / month
Up to 500 contacts and 2,500 monthly sends, with 1 user, the drag-and-drop builder and 2 API keys.
-
Pro
From $27 / month
1,000 to 100,000 contacts with sends up to 10x the contact limit, 10 API keys and 10 domains; additional users cost $15 per month each.
-
Enterprise
Not stated
Custom pricing for 100,000+ contacts.
Best For
Alternatives and Comparisons
FAQ
- How much does Benchmark Email cost?
- Benchmark Email is sold as Free, Pro and Enterprise. The Pro plan starts at $27 per month and scales with the number of contacts, and the free plan covers up to 500 contacts and 2,500 monthly sends.
- Does Benchmark Email have a free plan?
- Yes. The free plan covers up to 500 contacts and 2,500 monthly emails with one user, and includes the drag-and-drop builder and the core features.
- Does Benchmark Email have an API?
- Yes. Every plan includes API access, and paid plans offer up to 10 API keys, alongside Zapier and a universal embed code.
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