How is Bloomreach priced?

Bloomreach does not publish prices. The bill has two parts: a module fee for the modules you choose, such as email marketing, and a usage fee, where the per-unit price falls as usage rises. Contracts are annual, and you can start with a single channel and add modules later.

Does Bloomreach support MCP?

Yes. Loomi Connect is Bloomreach's MCP server, currently in early access, with regional endpoints. It works with MCP clients including Claude Code, Cursor, VS Code and ChatGPT, and covers read and write tools across marketing, analytics, search and Data hub.

Loomi is Bloomreach's AI, built into every one of its products at no extra charge. It powers Autosegments, the Marketing agent that drafts workflows from prompts, Loomi Analytics for plain-language questions about the data, and Predictions.

Bloomreach Engagement

A customer data platform with campaign execution on top, for commerce teams that segment on their own behavioural data.

AI features

Loomi AI is built into every product at no extra charge: Autosegments finds segments with machine learning, a Marketing agent turns a prompt into an email workflow, Loomi Analytics answers questions in plain language and Predictions forecasts behaviour

MCP-ready

Starting price: Price on request
API: Yes, REST APIs and webhooks, iOS, Android, Python and JavaScript SDKs, plus the Loomi Connect MCP server in early access
Hosting: Cloud (SaaS)

Visit Bloomreach Engagement

Overview

Bloomreach Engagement is the marketing side of Bloomreach's commerce platform: a customer data platform with campaign execution built on it. Behavioural and transactional data from the website, CRMs and data warehouses is merged into unified customer profiles, and Scenarios, the visual journey builder, drives those profiles through flows. Messages go out over email, SMS, browser push, in-app messages, weblayers and surveys, and segments can be pushed to paid media. Loomi, the platform's AI, runs through the product at no extra charge, from machine-learning segmentation to prompt-built email workflows.

Our take

Bloomreach suits commerce teams that already treat their customer data as the asset and want the segmentation living where the sending happens, instead of exporting from a warehouse into an email tool and back. The commitment is the thing to weigh: modules are bought annually and priced on usage, so the bill follows growth, and the platform only earns its keep once enough data actually flows into it. A team sending one weekly campaign to one list would be buying a data platform it has no use for.

Key Facts

Category	Email Marketing
Starting price	Price on request Two parts: a module fee for the modules chosen and a usage fee whose per-unit price falls as usage rises. Billed annually, with better rates on longer terms.
API	Yes, REST APIs and webhooks, iOS, Android, Python and JavaScript SDKs, plus the Loomi Connect MCP server in early access
Hosting	Cloud (SaaS)

Features

Campaign types: Email, SMS and MMS, browser push, in-app messages, weblayers and surveys, plus ad audiences synced to paid media platforms
Automation and journeys: Yes, Scenarios, a visual journey builder covering simple triggers through to multi-step campaigns; the Marketing agent drafts a workflow from a plain-English prompt
Segmentation and personalisation: Yes, segmentation plus AI Autosegments, contextual personalization, web targeting and product recommendations
Templates and editor: Yes, email templates and campaign building, with A/B testing run by marketers without IT
Deliverability and testing: Email sending setup with campaign testing and deliverability and engagement tracking
Ecommerce and CRM data: Yes, a built-in customer data platform that unifies behavioural and transactional data into customer profiles, fed from websites, CRMs, data warehouses and offline sources
Integrations and API: Yes, REST APIs, webhooks, mobile and language SDKs, a tag manager and the Loomi Connect MCP server

Integrations

Shopify
Facebook
Instagram
Google Ads
TikTok
Snapchat
AdForm
BigQuery
Google Cloud Storage

Deployment and Support

Deployment: Cloud (SaaS)
Browser-based
Support: Email helpdesk
Chat
Onboarding: Documentation and knowledge base
Company size: Enterprise

Pros and Cons

Strengths

Customer data platform and campaign execution in one product, so segments and sends share the same profiles
More than a dozen channels driven from the same Scenarios journey builder
Loomi AI is included in every product at no extra charge
Loomi Connect exposes the workspace to MCP clients such as Claude Code, Cursor, VS Code and ChatGPT

Limitations

No published pricing: a module fee plus a usage fee, quoted by sales
Annual contracts only
Loomi Connect is still in early access

Pricing

Custom

Not stated

Quoted by the vendor. A module fee for the modules chosen, such as email marketing, plus a usage fee driven by metrics including the number of customers, the catalogue size and the event volume. Billed annually.

Alternatives and Comparisons

FAQ

How is Bloomreach priced?: Bloomreach does not publish prices. The bill has two parts: a module fee for the modules you choose, such as email marketing, and a usage fee, where the per-unit price falls as usage rises. Contracts are annual, and you can start with a single channel and add modules later.
Does Bloomreach support MCP?: Yes. Loomi Connect is Bloomreach's MCP server, currently in early access, with regional endpoints. It works with MCP clients including Claude Code, Cursor, VS Code and ChatGPT, and covers read and write tools across marketing, analytics, search and Data hub.
What is Loomi?: Loomi is Bloomreach's AI, built into every one of its products at no extra charge. It powers Autosegments, the Marketing agent that drafts workflows from prompts, Loomi Analytics for plain-language questions about the data, and Predictions.

Ready to take a closer look at Bloomreach Engagement

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