SendPulse
An all-in-one platform for email, chatbots, SMS and CRM, with a free plan for up to 500 subscribers.
AI copywriting drafts email content, rewrites existing copy, adjusts the tone and translates messages into ten languages
- Starting price
- Free plan; Standard from $9.60 / month
- Free trial
- Free plan for up to 500 subscribers and 15,000 emails per month
- API
- Yes, REST API and webhooks on every plan, plus an official SendPulse MCP server
Overview
SendPulse bundles email marketing with the channels usually bought separately: chatbots for Facebook, Instagram, WhatsApp, Telegram and Viber, bulk SMS, web push notifications, live chat, pop-ups, a landing page builder, an online course builder and a built-in CRM. The email side runs on a drag-and-drop builder with more than 130 templates, dynamic segmentation, A/B testing, a spam checker and AI copywriting. Automation 360 ties the channels together, triggering flows from what a subscriber does. Every plan carries the REST API and webhooks, and pricing follows subscriber count.
Our take
SendPulse suits a small team that would otherwise pay four vendors for email, chatbots, SMS and a CRM, and is willing to accept a platform that is broad rather than deep in any one channel. The free plan is genuinely usable for a first list, but the boundaries are drawn where daily work happens: no tags, no A/B testing and five automation flows, so a growing list runs into the Standard plan quickly and into Pro once segmentation matters. Read the quoted figures as annual billing at the smallest list size, since the bill tracks subscriber count from there. The free MCP server is the unusual part of the package, because it lets an AI assistant run campaigns and CRM records without anyone writing against the API first.
Key Facts
| Category | |
|---|---|
| Starting price | Free plan; Standard from $9.60 / month Prices are the annual-billing rate at the smallest list size of 500 subscribers and rise with subscriber count. Pro from $11.52 and Enterprise from $16.13 per month at the same size. A pay-as-you-go option is sold alongside the plans. |
| Free trial | Free plan for up to 500 subscribers and 15,000 emails per month |
| API | Yes, REST API and webhooks on every plan, plus an official SendPulse MCP server |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Email campaigns and transactional email alongside chatbots for Facebook, Instagram, WhatsApp, TikTok, Telegram and Viber, bulk SMS, web push, live chat, pop-ups, landing pages and an online course builder
- Automation and journeys
- Yes, Automation 360 triggers flows of emails, chatbot messages, web push and SMS from subscriber actions. The free plan allows 5 flows; Enterprise lifts the limit
- Segmentation and personalisation
- Yes, segmentation by tags, variables and subscriber behaviour that updates as people act, with dynamic text personalisation. Tags are not included on the free plan and dynamic segmentation starts with Pro
- Templates and editor
- Yes, a drag-and-drop builder with more than 130 free templates on every plan, plus AI copywriting that drafts, improves, retones and translates email text
- Deliverability and testing
- A built-in spam checker before sending, A/B testing of subject lines and content from the Standard plan, and email verification from Pro (100 verifications on the free plan)
- Ecommerce and CRM data
- Yes, a built-in CRM with contacts, deals and pipelines, plus Shopify and WooCommerce for stores and connectors for Salesforce, Pipedrive and HubSpot
- Integrations and API
- Yes, REST API and webhooks on every plan, an integration marketplace including Zapier and Make, and an official MCP server compatible with Claude, ChatGPT, Cursor and other clients
Integrations
- Shopify
- WooCommerce
- Salesforce
- Pipedrive
- HubSpot
- Zapier
- Make
- Typeform
- Slack
- PayPal
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Chat, 24/7
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Freelancers
- Small and mid-sized
Pros and Cons
Strengths
- Free plan covers 500 subscribers and 15,000 emails a month
- Email, chatbots, SMS, web push, CRM and landing pages in one account
- REST API and webhooks on every plan, including the free one
- Official MCP server is free to connect, so AI assistants can run the account
Limitations
- Tags and A/B testing are missing from the free plan, and automation flows are capped at 5
- Dynamic segmentation and email verification start with the Pro plan
- Quoted prices are the annual-billing rate and rise with subscriber count
- Phone numbers are for pre-sale questions only; support runs through 24/7 live chat
Pricing
-
Free
$0
Up to 500 subscribers and 15,000 emails per month, 3 chatbots, 130+ templates and 5 automation flows. No tags, no A/B testing, 100 email verifications.
-
Standard
$9.60
Per month billed annually, at 500 subscribers. Unlimited emails, A/B testing, advanced automation and 3 users. The price rises with subscriber count.
-
Pro
$11.52
Per month billed annually, at 500 subscribers. Adds dynamic segmentation, email verification, 10 users and a dedicated coordinator.
-
Enterprise
$16.13
Per month billed annually, at 500 subscribers. Unlimited users and automation flows, full A/B testing and dedicated support. A VIP plan is quoted for accounts above 5 million subscribers.
What It Costs Your Team
Enter your team size. The figures are worked out from the list prices above.
| Plan | Per user / month | Per year |
|---|
EstimatedList prices in USD, last verified . Excludes tax, discounts, add-ons and setup fees. The vendor's own quote is binding. How we calculate
Alternatives and Comparisons
FAQ
- Does SendPulse have a free plan?
- Yes. The free plan covers up to 500 subscribers and 15,000 emails per month, with three chatbots, the template library and five automation flows. Tags, A/B testing and landing pages are not included.
- How is SendPulse priced?
- SendPulse is sold as Free, Standard, Pro and Enterprise, priced by subscriber count. At the smallest size of 500 subscribers, Standard is $9.60, Pro $11.52 and Enterprise $16.13 per month on annual billing. A pay-as-you-go option is sold alongside the plans.
- Does SendPulse support MCP?
- Yes. SendPulse publishes its own MCP server, so an AI assistant such as Claude, ChatGPT or Cursor can manage campaigns, chatbots, CRM records and courses in the account. Connecting it is free; the AI provider may charge for MCP access.
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