Airship
Mobile-first customer experience platform where email is orchestrated together with push, SMS, RCS, mobile wallet and in-app experiences.
The AI Agent Fleet, a set of specialised agents covering campaign setup, journey building, native app and web experiences, next-best-action recommendations, WCAG and European Accessibility Act auditing and brand-guideline checks, plus generative AI for email content, all with a human-in-the-loop review step.
- API
- Yes, REST APIs, mobile and web SDKs and real-time data streaming, plus an open-source MCP server
- Users
- The vendor states thousands of global brands and more than 15 years in mobile messaging
- Hosting
- Cloud (SaaS)
Overview
Airship is a cross-channel customer experience platform built around mobile, sold as the Airship Experience Platform with a self-service tier called Airship Essentials. Email runs alongside mobile and web push, SMS, RCS and MMS, mobile wallet passes and in-app experiences, all orchestrated as one journey rather than as separate channel campaigns. Emails are assembled from drag-and-drop blocks with generative AI for content. The platform's distinguishing piece is its AI Agent Fleet, which the vendor positions as a human-in-the-loop system rather than autonomous sending, and no prices are published.
Our take
Airship is aimed at brands whose customer relationship lives in an app, and it shows in what the platform is good at: wallet passes, Live Activities, in-app scenes and native experiences that most email-led vendors treat as an afterthought. For a retailer, airline or media brand that already runs a serious app, having those surfaces orchestrated in the same journey as email is the reason to look here rather than at a list-centric tool. The agent fleet is worth judging on its own terms, since it is pitched at teams who want campaign setup and journey building done conversationally and who are prepared to review machine-drafted work rather than compose it; that suits a small team under volume pressure and grates on one with strong opinions about every send. Two practical caveats: nothing about cost is published, so evaluation begins with a sales conversation and a quote, and a team whose programme is essentially a newsletter list will be buying a great deal of mobile machinery it never switches on.
Key Facts
| Category | |
|---|---|
| API | Yes, REST APIs, mobile and web SDKs and real-time data streaming, plus an open-source MCP server |
| Users | The vendor states thousands of global brands and more than 15 years in mobile messaging |
| Hosting | Cloud (SaaS) |
| Made in | United States |
Features
- Campaign types
- Email for both promotional and transactional sends, mobile and web push notifications, SMS, RCS and MMS, mobile wallet passes, and native app and web experiences including scenes, surveys and preference centres
- Automation and journeys
- Journey orchestration that connects messaging, app and web experiences into one flow, built either in the no-code builder or conversationally through the Journeys AI Agent, with continuous testing and optimisation of timing, content and channel
- Segmentation and personalisation
- Real-time segmentation on behaviour, preferences and context, fed by customer data management that activates existing data and captures zero-party preferences through in-session surveys, forms and preference centres
- Templates and editor
- Drag-and-drop email blocks with generative AI for content, plus the Native Experience AI Agent that builds app and web experiences from a text description or an image upload, and partner design workflows that export from Figma through Email Love or from EmailShepherd as content templates
- Deliverability and testing
- Built-in previews and Litmus-powered inbox rendering tests, subject line tests and cross-channel control groups, with strategic services offered for migrations and deliverability optimisation
- Ecommerce and CRM data
- Integrations across analytics and attribution, customer data platforms, data warehouses and commerce, including Adobe Experience Platform, Salesforce Data Cloud, Segment, Tealium, Treasure Data, LiveRamp, Snowflake, Databricks, Google BigQuery, Amazon Redshift, Shopify, RevenueCat and Talon.One
- Integrations and API
- Yes, REST APIs, mobile and web SDKs and real-time data streaming, plus an open-source MCP server that works with Claude Code, Claude Desktop and Cursor for querying channel data, sending test pushes, inspecting tags and attributes and running guided SDK migrations
Integrations
- Adobe Experience Platform
- Salesforce Data Cloud
- Segment
- Tealium
- Treasure Data
- LiveRamp
- Snowflake
- Databricks
- Google BigQuery
- Amazon Redshift
- Shopify
- RevenueCat
- Talon.One
- Adjust
- Branch
- Amplitude
- Mixpanel
- Adobe Analytics
- Google Analytics
- Movable Ink
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Phone
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Personal consulting
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Email, push, SMS, RCS, mobile wallet and in-app experiences are orchestrated as one journey
- Native app and web surfaces go well beyond what email-led platforms offer, including wallet passes and Live Activities
- The AI agent fleet covers campaign setup, journeys, recommendations and accessibility auditing with a human review step
- An open-source MCP server connects Claude Code, Claude Desktop and Cursor to channel data and test sends
- Broad data integrations in both directions, across CDPs, warehouses and attribution tools
Limitations
- No pricing is published for either the platform or the self-service Essentials tier, so evaluation starts with a quote
- The mobile-first design is wasted on a programme that is essentially an email newsletter
- Working conversationally through agents means reviewing machine-drafted campaigns rather than composing them
- The split between Essentials and the full platform is described by capability, not by any published limits
Pricing
-
Airship Essentials
Not stated
A self-service platform with no code required, aimed at growth-focused teams building app and web experiences with native UI, automation and real-time orchestration. No price is published.
-
Airship Experience Platform (AXP)
Not stated
Quoted. Cross-channel experiences across email, SMS, RCS and MMS, push, web notifications, mobile wallet, app and web, with customer data management, personalisation and segmentation, journey orchestration, testing and optimisation, partner integrations, reporting analytics and strategic services.
Alternatives and Comparisons
FAQ
- What does Airship cost?
- Airship publishes no prices. The pricing page describes two offerings, the self-service Airship Essentials and the full Airship Experience Platform, and asks you to request a quote for either.
- Which channels does Airship cover?
- Email, mobile and web push notifications, SMS, RCS and MMS, and mobile wallet passes, plus app and web as conversion destinations with native experiences such as scenes, surveys and preference centres.
- What is the Airship AI Agent Fleet?
- A set of specialised agents that work together inside the platform: a Campaigns agent that takes a brief through to a cross-channel launch, a Journeys agent that builds and refines multi-channel journeys conversationally, a Native Experience agent that composes app and web screens from text or an image, a Recommendations agent for next-best-action, an Accessibility agent that audits against WCAG and the European Accessibility Act, and a Brand Guidelines agent that checks drafts against a company's voice and visual identity. The vendor describes the model as human-in-the-loop.
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