Attentive
Runs SMS, email, RCS and push against one subscriber profile, with AI for the copy, the timing and the sign-up prompt.
AI Pro personalises message content and send timing, AI Grow predicts the moment to show a sign-up prompt and picks its format, AI Journeys triggers messages from shopper behaviour, and Attentive Concierge answers shopper questions with AI alongside live agents.
- Starting price
- Price on request
- Free trial
- Free trials offered, requested through the form on the vendor's pricing page
- API
- Yes, APIs for subscription, messaging and custom integrations, documented at docs.attentive.com
Overview
Attentive is a messaging platform for retail and ecommerce brands that sends SMS, email, RCS for Business and push notifications from a single subscriber profile, so activity in one channel informs what a shopper receives in the next. Email is built with a no-code builder and targeted through Audience Manager for dynamic segmentation. The AI products are sold as a layer on top, covering content and send-time personalisation, sign-up prompt timing, triggered journeys and a concierge that answers shopper questions. There is no price list: quotes are usage-based.
Our take
The case for Attentive is the join between the channels rather than any one of them, which makes it a different proposition from bolting a second point tool onto an existing sender and reconciling two lists afterwards. What that costs is a number nobody can model in advance, since volume, list size, channels and the AI add-ons all move it, and the AI that carries most of the pitch is billed on top of the plan rather than inside it. Fit is settled before any feature comparison starts: the whole platform assumes a consumer brand with a storefront, so a B2B sender will find most of it aimed at someone else. For a retail team already committed to SMS, it is the shortest path to running email and RCS off the same profile.
Key Facts
| Category | |
|---|---|
| Starting price | Price on request Attentive publishes no price list. Quotes are usage-based and depend on message volume, subscriber list size, the number of channels and the AI products selected. AI Pro and AI Grow carry a flat monthly fee, AI Journeys is charged per click, AI Essentials is included with every plan, and bundling SMS, email, RCS and push is discounted. |
| Free trial | Free trials offered, requested through the form on the vendor's pricing page |
| API | Yes, APIs for subscription, messaging and custom integrations, documented at docs.attentive.com |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- SMS, email, RCS for Business and push from one platform, as one-off campaigns or triggered journeys; RCS messages carry images, video, product carousels, buttons and suggested replies
- Automation and journeys
- Yes, journeys coordinated across SMS, email, RCS and push, where activity in one channel informs the next message in another, with AI Journeys triggering messages from shopper behaviour
- Segmentation and personalisation
- Yes, Audience Manager for dynamic segmentation, identity resolution through Attentive Signal to recognise more site visitors, and AI Pro to personalise content and send timing per shopper
- Templates and editor
- Yes, a no-code email builder
- Deliverability and testing
- Yes, the vendor states a 99 percent email delivery rate, with authentication support, dedicated IP options and reputation management through peak periods
- Ecommerce and CRM data
- Yes, more than 100 prebuilt integrations including Shopify, Tapcart, Gorgias, Yotpo and Bazaarvoice, plus data connections to Snowflake, Amperity and Hightouch
- Integrations and API
- Yes, APIs for subscription, messaging and custom integration needs, documented at docs.attentive.com, alongside the prebuilt integrations
Integrations
- Shopify
- Tapcart
- Gorgias
- Yotpo
- Bazaarvoice
- Snowflake
- Amperity
- Hightouch
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Onboarding
-
- Documentation and knowledge base
- Live online demos and webinars
- Personal consulting
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- SMS, email, RCS and push share one subscriber profile, so each channel accounts for what the others sent
- RCS for Business carries images, video, product carousels and buttons where SMS carries plain text
- Attentive Signal resolves identity to recognise more site visitors and build fuller profiles
- More than 100 prebuilt integrations, with APIs for anything not covered
- Free trials are offered
Limitations
- No published price list; every quote runs through sales and moves with volume, list size and channels
- The AI products are priced on top of the plan, a flat monthly fee for AI Pro and AI Grow and pay-per-click for AI Journeys
- The platform is shaped around retail and ecommerce, so much of it does not apply to a B2B sender
Pricing
-
Custom
Not stated
Usage-based and quoted by the vendor, set by message volume, subscriber list size, channels and AI products. Bundles of SMS, email, RCS and push are discounted against single channels.
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